June, 2024, Dubai — Announcing the arrival of AMIE Dubai, a new contemporary jewellery brand where fashion meets friendship, capturing Dubai’s sun-soaked beach vibes mixed with city chic and contemporary glam.
Launching exclusively in Dubai this summer, AMIE Dubai is the brainchild of three global female entrepreneurs who represent the diversity of cultures living in Dubai and share a passion for jewellery.
Translated from the French word for girlfriend, AMIE celebrates the essence of friendship and the brand’s signature values of femininity, empowerment, and support.
Based on the philosophy of ”affordable versatility,” the AMIE Dubai brand is young, elegant, and cultured, offering women a collection of jewellery and accessories with a mix that can be layered together to create unique looks of an ‘independently together’ spirit.
About AMIE Dubai
Drawing rich inspiration from Dubai’s eclectic, boho-beach style as well as the city’s bold, architectural lines, AMIE Dubai brings together beautiful fashion-inspired jewellery that can be layered and accessorised to create endless looks as unique as you.
Combining designs chosen for their versatility, mixing together hand-beaded and 18-carat gold-plated rings, bracelets and necklaces, there are no preconceived rules, each piece can be stacked, accessorized, matched, or worn solo.
About the founders
Hailing from different corners of the world, Camilla d’Abo, Mariya Bouygues and Samantha Xu met by chance together in Dubai and forged a bond of shared values and a love for beautiful, elegant jewellery.
“We created AMIE Dubai from a shared passion for friendship, creativity and style.” says co-founder and PR entrepreneur Camilla D’Abo. ”As three female executives, we wanted a collection for a confident woman equally at ease in the boardroom or at the beach, and happiest when she’s surrounded by her friends.”
”AMIE Dubai empowers women to express their unique spirit without compromising on elegance.” adds fashion entrepreneur Mariya Bouygues. “As women, we believe that accessories bring pleasure to life. We love to experiment, mix things up, and accessorise according to our moods, outfits, and occasions.”
“Inspired by our friendship, AMIE Dubai is designed to be the perfect gift for yourself or a girlfriend who loves jewellery and fashion and wants to assert her femininity and style in a city where fashion is fast-paced and never stops!” adds property entrepreneur Samantha Xu.
Two collections launch for Summer 2024
With each piece designed to be stackable and versatile, AMIE Dubai introduces two curated collections: The AMIE Collection represents Dubai’s sun-kissed beach vibes, and features a selection of individually hand-made braided bracelets. Meanwhile, ‘Gilty’ is a collection of stunning 18-carat gold plated jewellery that celebrates the dynamic style of the city, courtesy of chic and highly contemporary earrings, bracelets, necklaces and rings.
The Gilty 18-Carat Gold Bracelet brings a hint of elegance to your day. Our statement pieces include the Mono with round details which is truly versatile and can be paired with modern accessories or evoke the jewellery of an ancient goddess – stack them up for double or triple the impact.
Round ring with turquoise stone A summery pop of irresistible aqua draws the eye to this statement ring that evokes fresh summer vibes. Wear this as a solo statement or stack with contrasting colour for a beach-boho accent.
Availability
Available this summer, the AMIE Dubai collation can be found online or In-store at 222 Concept Store In Al Serkal Avenue and Wax& Go Salon In City Walk.
Prices range from AED100-AED350 for rings, bracelets, necklaces and earrings.
- Website: www.amie.ae
- Instagram: @amie_dubai
- For more information please contact: 056 837 0775
