From Market Leader to Adventure Icon: A Year of Achievements and Innovation
Dubai, UAE, 28 March 2024 –
Arabian Automobiles, the exclusive dealer for Nissan in Dubai, Sharjah, and the Northern Emirates, is celebrating an exceptional year for the Nissan X-TRAIL since its launch in February 2023. Marking a 76% growth in volume, the seven-seater SUV has outpaced the market, affirming its status as the segment leader.
Headlines were made in March with the Great X-TRAIL Expedition, an event that showcased its superior capabilities and adventuring spirit. Influencers and media participants documented this thrilling journey, creating a buzz across digital platforms and amplifying the vehicle’s robust persona.
X-Trail defied the ordinary once more, creating permanent memories during an unforgettable event hosted at Ski Dubai. Nissan’s Great Xscape invited influencers and families to explore the power of the X-TRAIL on icy terrain, offering a camping experience like no other.
Throughout the year, the X-TRAIL has been spotlighted through collaborations with key online personalities, resulting in a series of test drives that highlighted its versatility and appeal. A Back to School campaign brought us some highly viewed online stories, like Remy Baghdadi who illustrated a day in her life, emphasizing family bonding and the X-TRAIL’s role in supporting her busy schedule. Zinobia Mistry celebrated Diwali with hers, showcasing the vehicle amidst festive decorations and community connections. Harm Al Shamsi highlighted eco-consciousness and the joy of family routines, with a focus on sustainability and spaciousness. Pilot Salma Al Baloushi demonstrated those tech-savvy features, aligning with her profession and lifestyle.
Further to that, in a notable campaign for Breast Cancer Awareness Month, the X-TRAIL was wrapped in pink, and influential female drivers brought awareness, underlining Nissan’s dedication to community engagement and social responsibility.
The Nissan X-TRAIL’s appeal to both families and adventurers is a lot to do with its blend of utility and innovation. The intelligent 4×4 system, equipped with a Drive Mode Selector, provides stability and traction for diverse terrains. Safety proves paramount with the Nissan Safety Shield 360’s suite, including Automatic Emergency Braking and Blind Spot Warning. The ProPILOT Assist offers a semi-autonomous driving experience, enhancing confidence on the road. Additionally, the X-TRAIL’s class-leading 10.8-inch Heads-Up Display and intuitive design solidify its position as a household favourite while also pushing the boundaries of automotive technology.
Arabian Automobiles invites customers to explore the X-TRAIL’s unmatched offerings and join the ranks of those enjoying the future of driving. For more information, or to book a test drive, please visit nissan-dubai.com or contact 800-NISSAN (800-647726) to speak with a sales representative today.
About Arabian Automobiles Company
Arabian Automobiles Company (AAC) is the flagship company of AW Rostamani Group. With over 50+ years in the business, AAC is one of the leading automotive dealers in the GCC and exclusive distributor for Nissan, INFINITI and Renault vehicles in Dubai and the Northern Emirates. Arabian Automobiles is looking back on 50+ years of excellence and passion, and forging ahead with its vision to enrich customer lives and remain the trusted automotive brand of choice.
Arabian Automobiles became the first automotive company in the UAE to be awarded the prestigious ‘Dubai Quality Gold Award’ by Dubai Economy in May 2017. In the same year, INFINITI won ‘Best Performing Brand’ in the automotive category of the Dubai Service Excellence Scheme; an accolade previously won by Nissan in 2016 and Renault in 2015. In 2015, Arabian Automobiles received the Mohammed Bin Rashid Al Maktoum business award for most outstanding performance and in 2013 it became the first private company in the UAE to be inducted into the prestigious Palladium Balanced Scorecard Hall of Fame for strategy execution. Arabian Automobiles Company is currently the holder of Nissan Motor Company’s ‘Global Nissan Aftersales Award and is the only Nissan distributor to have won the award for a total of 21 times with 10 consecutive wins between 2007 and 2016.
Across its Dubai and Northern Emirates network, Arabian Automobiles operates:
- New vehicle sales showrooms: 9 Nissan, 4 INFINITI and 2 Renault
- 6 pre-owned car showrooms
- Central Logistics Centre at Dubai Industrial City
- Service centres: 10 Nissan, 4 INFINITI, and 3 Renault
- 60-minute Express Service
- 9 spare parts outlets
- Arabian Automobiles is ISO 9001, ISO 14001 and ISO 45001 certified.
