LAUNCHES SERES 5 & 7 CARS
SERES: Intelligence Redefining Luxury
The Future of Intelligent EV
The UAE automotive landscape is one of the main engines of the UAE’s economy with the entry of a brand that epitomizes luxury and intelligent driving. It is currently the second-largest automotive industry in the Gulf Cooperation Council (GCC). The automotive industry’s growth has indicated how it intends to use this sector to support the nation’s economic expansion.
SERES AUTO and Green Motors UAE join forces to introduce SERES intelligent luxury electric vehicle (EVs) that combines innovation, sustainability, and unparalleled driving experiences in a mega launch event that took place at Burj Khalifa – Armani Hotel on June 28, 2024 in the presence of Royalty, VIPs and SERES Management.
The event hosted over 200 people in a phenomenal setup that shared the best state of art and technology of the automotive innovative electric business.
“The United Arab Emirates is an important market in the automotive industry; and we at Green Motors UAE are happy to contribute to the growth of this sector that supports the main engines of the UAE’s Economy. SERES Cars will be the innovation and sustainable technology which defines the state of luxury within the electric cars in the UAE. The future is very promising with continued sustained growth ad state of art economic infrastructure. We believe diversification will provide a strong foundation for the economic growth of our nation” said H.E Ahmed Al Dhaheri Chairman of Green Motors UAE.
“As a prominent technology-driven automotive company at the forefront of the new energy vehicle market, SERES is rooted in a ‘user-centric’ approach, focusing on software-defined vehicles. Supported by the principle of ‘Intelligence Redefining Luxury’ we will continue to advance our leadership in technology and further collaborate with Green Motors to create an ultimate experience for our customers in UAE. “ said Mr. Li Bo, Vice-President of SERES Group and President of SERES Oversees BU.
SERES: A Legacy of Excellence and Innovation
SERES AUTO, established in 1986, has consistently been at the forefront of the automotive industry, specializing in new energy vehicles (NEVs). With a workforce of over 20,000 and a position among China’s top 500 enterprises, SERES has built its reputation on advanced e-powertrain technologies, including battery systems, electric drives, and electric controls.
One of SERES AUTO’S core values is focus on being user-centric. This commitment is evident in their innovative approaches to vehicle manufacturing and user experience, aiming to foster a connected automotive ecosystem that benefits all stakeholders. Revolutionizing the UAE Automotive Market with the SERES AUTO and Green Motors Partnership
The collaboration between SERES AUTO and Green Motors partnership marks a pivotal moment in the UAE automotive industry. This partnership leverages SERES’ expertise in electric vehicle manufacturing and Green Motors robust distribution capabilities to introduce a range of intelligent electric vehicles to the UAE. This move is set to promote sustainable transportation solutions and support the country’s environmental goals.
SERES’ latest technology highlight: MF Platform
The MF platform leads SERES’ Intelligence transformation of luxury, by integrating industry-leading safety performance, powertrains mix, chassis, and software technologies to deliver an easy-to-drive, customer-centric, and ultra-safe luxury driving experience
- The MF platform redefines safety by introducing the industry’s first comprehensive safety system. Covering over 150 safety scenarios, the MF platform has developed more than 200 safety features and incorporates an industry-leading 40 safety technologies. This comprehensive approach significantly elevates the safety standards of the driving experience.
- The MF platform also offers diverse power options. It is currently the only platform in the industry that is compatible with range extender, pure electric, and hybrid power forms, giving users more options.
- In terms of versatile space, the super intelligent and flexible MF platform allows for a high degree of customization and scalability across different vehicle models and types, from B-class to D-class, from sedans to SUV, MPV and beyond, ensuring that a wide range of consumer needs can be met efficiently. Regardless of the vehicle type, the MF platform can carry luxurious and comfortable configurations to satisfy the personalized demands of the consumers.
- As the heart of SERES’ ‘Intelligence redefining luxury’ vision, the MF platform will deliver industry-leading intelligence to all SERES models, and setting a new standard of the consumer-centric luxury new energy vehicles. It has achieved 100% complete SOA, opened over 1,300 API interfaces, and can integrate more than 5,000 applications, ensuring a completely personalized user experience. Coupled with powerful OTA upgrade capabilities, the MF platform can ensure the vehicle remains contemporary and highly functional, making it a truly smart, user-friendly luxury car.
SERES’ Cutting-edge Range Extender Technology
SERES’ range extender technology is a key innovation in their electric vehicles. This technology extends the driving range of the electric vehicle by incorporating an additional generator that charges the battery when it runs low, thereby significantly enhancing the overall driving range. With this technology, you get the convenience of using electric power for city driving while also having the choice of traditional fuel for longer trips. This range extender technology ensures that drivers can travel longer distances without the anxiety of depleting the battery. This blend of extended range and electric efficiency makes SERES’ vehicles particularly suited for the UAE’s urban commuting and long-distance travel.
Intelligent Manufacturing and C.A.R.E Philosophy
The SERES’ Intelligent Super Smart Factory was built according to Industry 4.0 standard. With more than 5,000 intelligent equipment, the plant can achieve 100% automation of critical processes. Along with an unparalleled global production efficiency that allows for a new vehicle to be rolled out every 30 seconds. and the world-leading 9000-ton die-casting technology the factory showcases its exceptional manufacturing capabilities in every aspect.
To better serve global users, SERES continues to build on its collaborations with global partners. Future plans include the development of service systems, local sales companies, and the construction of overseas factories.
Additionally, to meet the growing demands of premium consumers, SERES is upgrading the whole service system and approach by implementing the C.A.R.E philosophy, providing intelligent services to enhance the luxurious experience for users. Driving the Future of Intelligent Mobility
SERES’ vehicle roster is not just redefining luxury; it’s pushing the boundaries of what’s possible with intelligent driving. SERES is introducing a future where intelligent, eco-friendly vehicles are accessible to UAE drivers. As SERES continues to lead the automotive energy transformation, the future of driving in the UAE looks brighter, greener, and more exciting than ever.
Now, you can experience the future of intelligent driving- with SERES. Book your TEST DRIVE
For more information about SERES 5 and SERES 7, please check the attached product information.
about SERES:
SERES Auto, a prominent technology-driven manufacturer at the forefront of the new energy vehicle market, is recognized among the top 500 enterprises in China and proudly listed on the A-share market. With over 20,000 employees, SERES Auto operations span the development, manufacturing, sales, and service of new energy vehicles, and traditional automobiles and their essential assemblies.
Product information highlights of SERES 5 & SERES 7
I. SERES 5 Highlights
SERES 5: Drive Further, Explore More. Leveraging on the SERES Range Extender 3.0 technology, with an ultra high fuel-to-electric conversion rate, the SERES 5 offers an impressive WLTP combined range of up to 1175km. Combining the driving range of a traditional fuel vehicle with the pure electric performance, it provides the best driving experience. With dual-motor four-wheel drive, the SERES 5 delivers distinctive driving experience and exceptional sporty performance. In addition, it has full Aluminum-Alloy chassis, with Double-Wishbone in the front, and Multi-Link Indipendent Suspension in the back. You will definitely have an exciting driving experience. Furthermore, it is equipped with a safety cage body, ensuring an enjoyable and safe driving experience.
II. SERES 7 Highlights
Positioned as a large-size SUV, the SERES 7 aims to make every journey feel like home. It offers a versatile and large interior space with both five-seater and six-seater versions available to meet various family needs. The cabin is luxurious and comfortable, featuring zero-gravity seats and 8-point seat massage function. In addition, SERES 7 is equipped with tri-zone air-conditioning, seat vetilation and panoramic sunroof with electric sunshade. All for quick cooling to ensure a comfortable journey. As a family-friendly SUV, the SERES 7 has soft close doors and electric running boards, providing friendly support for your family especially for kids and the old. With in-car charging and V2L external discharging, it is convenient to travel around. In terms of safety, it has 8 airbags, and a safety cage body, ensuring the safety of family.
III. Advanced intelligent features as standard
All SERES models come standard with intelligent driving, automated parking, and active safety features. Typical applications like the Adaptive Cruise Control (ACC) and Lane Centering Control (LCC), make it easier for drivers to handle heavy traffic, as well as on the highway. We also offer standard features like the Panoramic Around View Monitor (AVM), Transparent Chassis, and Automated Parking Assist. With AVW and transparent chassis, we offer a bird view during parking, all obstacles are clear to see. And the APA (Automated Parking Assist) can recognize different parking spaces, and provides you with easier and more convenient parking experience.
About Green Motors:
Green Motors is the exclusive authorized dealer for SERES automotive brand in United Arab Emirates. Headquartered in Abu Dhabi U A E Green Motors is established under AAK Investment Group. The parent company, AAK Investment is owned by Ahmed Al Dhaheri associated with its other promising company, Green Lease Rent A Car, Future Financial Solutions,
