BOSS and Samsonite launch the new “Departures” campaign to highlight its capsule luggage collection which radiates a shared passion for premium quality, innovation, and timeless design with a distinctive twist.
This campaign is brought to life in an unexpected way thanks to a specially crafted set where stylish travelers don’t merely board a plane, but an oversized suitcase, illustrating the limitless possibilities of this unique collaboration.
BOSS | Samsonite luggage perfectly blends style and functionality to let travelers experience the joy and spontaneity of travelling, with boldness and confidence.
The design of the BOSS | Samsonite capsule seamlessly complements BOSS’ most recent collections, resonating with the BOSS ethos of self-determination and sophisticated tailoring.
Designed for fashion-forward travellers, the BOSS | Samsonite collection will appeal to those who have a passion for exploration, but refuse to compromise on style.
The sleek BOSS | Samsonite collection made of high-quality aluminium – is embellished with an anodized signature BOSS monogram pattern. This precise process embeds the tone-on-tone black motif in the aluminium shells, ensuring a pristine, long-lasting, and unique finish.
The suitcases soft-textured interior linings feature the iconic BOSS camel colour and prominent BOSS branding. Spacious compartments with adjustable packing straps allow travellers to pack and organise their belongings with ease. The collection´s distinctive tailored look is further enhanced through co-branded leather handles which feature throughout.
The captivating suitcases will be available in limited edition in selected BOSS and Samsonite stores, and on the brands’ respective websites. The collection offers a choice of four models, including a cabin, two check-in suitcases, and a trunk.
CEO Samsonite – Kyle Gendreau
We are thrilled to collaborate with BOSS as both brands are committed to delivering high-performance products achieved through extensive research, exceptional quality, engineering, and craftsmanship.
CEO Samsonite Middle East – Shaheen Jamil
We are excited to launch this collaboration between 2 market leaders in their respective fields that stand for style, innovation, eye for detail and quality. This collaboration also embodies the two core values of Samsonite namely innovation and sustainability while ensuring comfort and ease of usage for the most discerning traveller. These products are available at Samsonite & Boss boutiques in the UAE and also on Samsonite’s official webstore.
About Samsonite:
Founded in 1910, Samsonite is the world’s leading luggage brand with an extensive legacy in trendsetting travel solutions. Renowned for breakthrough research and its commitment to innovation and sustainability, Samsonite has excelled since its inception in a number of industry firsts and offers an extensive range of travel, business, kids, casual and personal accessory products. Samsonite helps travellers to journey further, with ever-lighter and stronger products.
About BOSS and HUGO BOSS:
BOSS is made for bold, self-determined individuals who live life on their own terms, with passion, style and purpose. Collections offer dynamic, modern designs for those that embrace who they are fully and unapologetically: as their own BOSS. The brand’s heritage tailoring, performance suiting, casualwear, denim, athleisure, and accessories cater to the style needs of the discerning consumer. Licensed fragrances, eyewear, watches, and kids wear complete the brand. The world of BOSS can be experienced in over 400 own stores worldwide. BOSS is the core brand of HUGO BOSS, one of the leading companies positioned in the premium segment of the global apparel market. The group offers collections in 132 countries at around 7,400 points of sale and online in 70 countries via hugoboss.com. With approximately 17,000 employees worldwide, the company, based in Metzingen (Germany), posted sales of EUR 3.7 billion in the fiscal year 2022.
