In the global crossover SUV market, OMODA is like a dark horse that has quickly captured the hearts of a large number of users. OMODA recently released its monthly overall export sales figures. The data shows that OMODA’s export sales in August were 16,686 units, an increase of 10.73% month-on-month, with cumulative exports from January to August totaling 103,244 units，putting them on track to achieve their annual target of 200,000 overseas sales.
The origin of the name OMODA：
OMODA is the first car brand specially built for the international market in their 20-year history of manufacturing cars. The name of OMODA is elected by users from over 600 proposals worldwide. OMODA highlights the good-looking appearance and high-technology perception in account of the “Modern” lifestyle.
“O” means surprise, positive, dynamic tone, and said Oxygen, is an essential element of life. “O” is also a circle, which means that OMODA will have more connotations. This also means that OMODA hope to bring convenience and new experiences to all aspects of UAE consumers’ lives, just like the “Ecology”.
“MODA” means fashion trend, representing the global new generation of people to understand and pursue fashion trend. This is also OMODA’s expectation for the future，OMODA always develop in step with the times, or even exceed the times.
OMODA’s Ecology and Brand Concept：
OMODA’s slogan is Cross F future, the “F” has double means, one is cross FOR future, on the other hand, it means cross FROM future. This also shows that OMODA is a futuristic car brand.
OMODA believes that the future belongs to all users, so everything is user-centered, to create the most futuristic car is also creating the car that users like the most.
OMODA is not only a car brand, but also a lifestyle. OMODA will create an exclusive OMODA ecosystem in the UAE, which will cover all aspects of users’ lives. They call this ecosystem O-universe. In the future, there will be many elements in this ecosystem, such as automotive，technology, lifestyle, fashion, e-sports and animation. OMODA will appear in different industry ecology, which will make users’ lives more convenient and colourful. And it is actually an extension of the concept of parallel universe and metaverse.
In the United Arab Emirates, OMODA proposes the concept of Future-Fashion and integrates the metaverse into the automotive industry. According to the latest information disclosed by OMODA UAE information. OMODA is developing a digital human and a metaverse showroom, which will provide users in the UAE with a brand new car buying experience.
OMODA’s product layout：
OMODA C5 is OMODA’s first vehicle to be launched in the UAE，which is a fuel vehicle.
In OMODA’s rapid globalization, the OMODA C5 is an undeniable pioneer. OMODA C5 has a deep understanding of global youth’s aesthetic trends, and its design focuses on creating a CROSSOVER-style SUV. It creatively proposes the design concept of “Art in motion,” with a diamond-cut geometric matrix grille, a dynamic and powerful waistline, 18-inch two-tone blade wheels, a fastback SUV design, and other futuristic features. It offers advanced design for young users, forging a super high-tech look that breaks the order of the real world, foreseeing the future, and presenting the future technology to the assertive Generation Z.
Coming up, OMODA will also bring more surprises to global users. Continuing OMODA C5’s classic performance and integrating cutting-edge intelligent technology, the new energy vehicle OMODA C5 EV is expected to be launched globally in the fourth quarter of this year, with a new wave of electric excitement about to be released.
OMODA market information：
As a global brand, OMODA’s globalization process is steadily advancing, and it has been launched in 15 markets worldwide. In 2024, in addition to the existing markets, OMODA will be launched in more than 20 markets including the EU.
In the Middle East, it is currently launched in Kuwait and Qatar. In 2024, OMODA is going to be launched in the UAE and Saudi Arabia and will establish subsidiaries in these two markets.
OMODA UAE’s business model：
In order to provide better services to consumers in the UAE，OMODA’s business strategy is as bold as its brand. While most car manufacturers rely on major distributors to conduct their business in the UAE, OMODA have taken a different approach by setting up their own local company in the UAE.
This means that they can provide a higher level of service in all aspects than any other car manufacturer. Their customers will have direct access to the principal company in the UAE. Unlike other auto brands, car services will not be a major issue for OMODA.
This also makes consumers have more expectations for the launch of OMODA in the UAE
Some basic information of OMODA C5：
Apart from its fantastic appearance, OMODA C5 boasts powerful intelligent technology configuration. Equipped with its 10.25 duplex screen, new generation of 4.0 ADAS system with 16 functions, and intelligent cabin with 64-color atmosphere lights, it highlights a fascinating feeling of future technology and fashionable experience. Among which the 4.0 ADAS system puts OMODA C5 far ahead of its peers. In addition to adaptive cruise control (ACC), lane keeping assist, autonomous emergency brake and other general features, OMODA C5 is also equipped with the driver monitoring system (DMS) for the first time, achieving a technology configuration comparable to that of a premium vehicle.
In terms of powertrain, OMODA C5 performs satisfactorily and as well as 2.0T model. Powered by the blockbuster 1.6TGDI engine, OMODA C5 can deliver a maximum power of 145kW and a peak torque of 290N m, matching the Getrag 7DCT, which is the same as BMW X1. Thanks to the 1.6TGDI + 7DCT power combination, OMODA C5 can achieve the extreme driving experience within 8s for 0-100km acceleration.
OMODA obtains five-star certification：
On August 1, the Australasian New Car Assessment Program (ANCAP) released the latest safety test results. The OMODA C5 has passed the professional and most rigorous safety evaluation and received the highest rating of five stars. This award is another testimony to the strength of the Euro NCAP five-star certification in December last year, which indicates that OMODA C5 already has the world’s highest safety standards of five-star certification.
