Dubai, United Arab Emirates
- With over 5 billion viewers tuning to watch their favourite sport, soccer fans are looking for an immersive stadium experience in their living room
- Retailer provides sustainable options to upgrade their TVs
EROS, a leading tech retailer with over 15 stores in the UAE, has announced that the FIFA World Cup 2022 has fuelled demand for big screen TVs/ panels and soundbars-forecasting a spike in sales of up to 200 percent.
According to FIFA, Qatar 2022 will be watched by over 5 billion people. A recent study by YouGov, also indicates that seven in ten soccer fans in the UAE plan/prefer to watch the World Cup 2022 at home.
EROS highlights that the World Cup remains a social experience and fans will spend an average of 5,400 minutes to watch their much-awaited month-long sport at the comfort of their home along with family or friends. UAE residents will look at upgrading their old TVs to at least a minimum of 65-to-98-inch screen for a heightened stadium experience-as this is the first World Cup to take place in an Arab country.
There are several attributes a fan will look into, to evoke the atmosphere of the stadium apart from a large screen. This includes a quicker refresh rate that is required for fast-moving sports, smooth picture quality, life-like sound, and better connectivity among other smart features.
EROS will also provide a range of promotions, such as additional warranty, free soundbars, Buy Now Pay Later, easy/zero interest payment plans, and discounts among other value-added offers. In addition, the retailer will provide a sustainable trade-in option for consumers to exchange their old TVs and help them save.
Mohammad Badri, Director, EROS Group said, “The World Cup is one of the most-watched sports event worldwide. Fans who want to have a closer, better view and feel the thrill of the World Cup actions, will definitely take this opportunity combined with other festive promotions to upgrade their TV for a bigger screen. At EROS, consumers can choose from a premium to an affordable range of TVs and also save significantly with our attractive promotions.”
EROS will run a massive promotion from October 24th to November 30th both in-stores and online along with providing 24-hour delivery and free installation in any emirates.
