With summer holidays around the corner, REDTAG, the Middle East’s leading value fashion and homeware brand, has launched a new, Hide and Seek-themed range for kids, which embodies their sweet innocence and playful nature
June 28th, Dubai, UAE: , the region’s favourite value fashion and homeware brand, has launched a specialized, Hide and Seek-themed apparel for kids. As the name suggests, the new collection embodies kids’ playfulness, and unmatched energy for after-school activities, arriving just in time for the summer holidays.
The collection is designed to appeal to parents who are looking to shop for their kids in light of the upcoming holidays, when outings, playdates, and fun activities become commonplace. This period calls for clothing that blends fun, function, and fashion — the rationale behind the design, development, and launch of the Hide and Seek theme.
“When you design for kids, fashion must essentially factor in functionality. This priority grows during summers when comfort cannot be ignored. Bearing these in mind, we have launched Hide and Seek-themed apparel, where parents can find varied options for as little as AED 17 — which is to say it is also affordable,” said Shehbaz Shaikh, Chief Retail Officer, REDTAG. 
The new line offers boys catchy slogan t-shirts and denim shorts to pull off a perfect pair. For those gearing up for a relaxed summer, two-piece cotton sets are a must-have. Girls can revel in sleeveless relaxed rompers and playsuits, as well as easy-to-wear t-shirt and shorts sets — all in eye-catching colours and designs.
“A dress for every occasion has been our motto at REDTAG. In line with this approach, we have been launching specialized collections for every season, major festival, and product category. Regardless of the nuances, customer experience and value have been the core of every collection, theme, and campaign. This will always be the case,” added Shehbaz.
REDTAG has been actively expanding across the region, with hyper-convenience value propositions such as ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’. With several such first-to-market services in the Middle East and its tiered loyalty program — RT Rewards — which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region. Its contributions were recognized by Retail ME through the ‘Most Admired Brand Campaign of the Year’ award 2021.
About REDTAG
A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 200 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 15 million members strong and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers. REDTAG is the RetailME award winner for the ‘Most Admired Brand Campaign of the Year’ 2021.
