– At the 10th edition of Fashion Factor – one of the region’s most reputed fashion events – VIRGIO made a notable impact with its latest Artisan Line collection. Held on Sunday, the show was a celebration of traditional craftsmanship and sustainable fashion. The event started with the graceful Miss Universe Egypt Logina Salah, creating a premise for the evening of creativity and elegance. The show concluded with a finale led by Miss Arab World, Samara Yahia, who added a touch of grandeur to the collection’s closing moments. The Artisan Line collection by VIRGIO celebrates the rich heritage of India.
It exhibits hand-blocked printed designs inspired by the architecture of Jaipur. Each item of the collection is designed in collaboration with master artisans and by using 100% natural materials, along with environmentally friendly pigment dyes that ensure sustainability. The collection pays tribute to artistry while celebrating contemporary fashion. Fashion Factor’s 10th edition was a landmark event, boasting over 1,500 registered designers, 1,550 partners, and a staggering global reach of 40 million. With 120+ models gracing the runway daily and an audience of fashion enthusiasts, influencers, and industry leaders, the event provided VIRGIO with the perfect platform to showcase its commitment to artisanal excellence and ethical fashion. Fashion Factor was an incredible platform to showcase the Artisan Line.
At VIRGIO, we don’t just create clothes, we tell a story, lift communities, and touch lives. This collection is our tribute to the master craftsmen whose artistry has been perfected over centuries, and we’re privileged to share their excellence with the world,” said Amar Nagaram, Founder & CEO of VIRGIO. With its increasing global reach, VIRGIO keeps breaking ground in the fashion world, integrating traditional craftsmanship with contemporary style seamlessly. The involvement of the brand in Fashion Factor reiterates its mission of empowering artisans and promoting genuine, handcrafted fashion on a global platform. VIRGIO invites fashionistas, sustainability warriors, and media experts to visit the Artisan Line collection on its website.
