Announcing a Tourism and Hospitality Consultancy partnership between
EXTREME International and DRB Arabia
DRB Arabia and EXTREME International proudly announce the launch of their collaborative venture, EXTREME DRB Consultancy, marking a significant milestone in tourism and hospitality consultancy.
Combining EXTREME International’s 27 years of operation and a sustained 6 year presence in the Kingdom supporting numerous large-scale government and private adventure travel and tourism projects, and DRB Arabia’s solid hands-on expertise and robust understanding within KSA tourism and investment sectors and Vision2030 aspirations, EXTREME DRB Consultancy provides a highly localised and targeted service delivering Tourism and Hospitality Consultancy across design, development, operation and marketing for an array of tourism infrastructure.
The collaboration has grown and developed through the strong friendship between EXTREME CEO and Founder, Alastair Gosling, EXTREME Destinations Managing Director, Ben Barker, DRB Arabia Founder and Group CEO, Ahmad Arab and DRB Arabia Founder and Deputy Group CEO, Abdulrahman Al Madani.
EXTREME DRB Consultancy aspires to revolutionise the tourism and hospitality consultancy landscape in KSA and the MENA region, leveraging the strengths of both DRB Arabia and EXTREME International, with the aim to unlock the full potential of tourism and hospitality, fostering growth and sustainability, and making these regions a global beacon for exceptional travel experiences.
Alister Gosling, the CEO and Founder of EXTREME, expressed his enthusiasm, stating, “EXTREME’s focus is to offer and deliver first-class tourism consulting services, develop adventure hospitality and experiences globally, and promote adventure sports participation, healthy lifestyles, job creation, infrastructure investment, and tourism while maintaining a solid commitment to sustainability and the environment. We are excited to be able to make this happen within the Kingdom with such passionate and like-minded partners in DRB Arabia.”
Ahmad Arab, the Founder and Group CEO of DRB Arabia, articulated their vision, saying, “DRB Arabia was founded to discover and reinvent tourism and hospitality. We boldly adapt to industry changes, craft unforgettable journeys, and drive growth in the Kingdom’s tourism sector. Through the DRB Arabia and EXTREME International partnership, EXTREME DRB Consultancy brings a truly localised service united with global best practices, deep tourism and country knowledge, and innovative tourism solutions, further enhancing the overall quality of services in KSA.”
About EXTREME
EXTREME is a world-leading, purpose-driven adventure brand whose Vision to drive positive change through extreme and adventure sports. With a highly engaged community of 20 million fans across social media, we are building out an integrated consultancy, hospitality, events and media offer designed to entertain and excite adventure travellers by blending incredible, adventure and extreme sports entertainment with beautifully designed experiences and destinations.
Our foundation is built upon three guiding pillars: people, planet, and place. Headquartered in London with bases in Europe and the Middle East, we serve our clients through our passionate and pioneering international team. As proud founders of The Extreme Sports Channel, and operating for over 25 years, we have established ourselves as a go-to brand for authentic activation within the realm of adventure and action sports.
At the core of everything we do, we are driven by a commitment to promoting sports participation, fostering healthy lifestyles, creating local job opportunities, investing in infrastructure, and boosting tourism. Furthermore, we are steadfast in our dedication to sustainability and the environment. To this end, we have launched The Extreme Hangout, a global events impact platform, we are proud members of Planet Mark, which allows us to measure our impact, and have pledged 1% For The Planet. As a lead member of the United Nations Sports for Climate Action initiative, we actively raise awareness about the importance of addressing climate change through sports.
With our integrated hospitality, events, and media offerings, we aim to continuously entertain and excite our adventurous community while simultaneously making a positive impact on people, planet and place.
About DRB Arabia
DRB Arabia is a Saudi-based integrated tourism company known for its innovation and ability to surpass traditional boundaries within the tourism value chain. DRB takes pride in their holistic approach, offering a comprehensive range of services. The vision revolves around crafting extraordinary, unforgettable, and awe-inspiring experiences that unveil Saudi Arabia’s unparalleled beauty and cultural gems to the world.
As pioneers of the Tourism Experience Operator concept, DRB Arabia skillfully combines various elements, including destination management, tour operations, logistics, food and beverage, entertainment, and accommodation, to create bespoke experiences that are unparalleled. DRB’s innovative approach enables us to cater to the ever-evolving demands of our clientele while upholding a strong commitment to excellence and sustainability. Through this unique strategy, DRB Arabia consistently sets new standards in the realm of experiential travel, surpassing the conventional tourist offerings.
‘DRB’ means and indicates ‘the path,’ originating from paths that marked important milestones throughout the centuries, such as the ancient pilgrimage trail of DRB Zuhbaydah, the incense trade route of DRB Al Bukhour, the camel route of DRB Al Jammalah, and many others. At DRB Arabia, we are keen on honoring the ‘DRB’ of our forefathers and ancestors. We embrace the notion that every remarkable journey begins with a single, determined step – a step that is imbued with the noble spirit of true Arabian hospitality and chivalry. As we forge ahead, we strive to create an enduring legacy that will inspire generations to come.
Ranging from starry-night deserts to snow-capped mountain peaks, and coral islands to staggering waterfalls, the Kingdom’s nature communicates with every seeker of peace, joy, and freedom. Its trails and treks of cultural and historic significance are magnets for passionate minds and adventurous hearts. This is why we founded DRB Arabia.
