Abu Dhabi, UAE – Line Investments & Property SP LLC, the retail division of Lulu International Holdings, has concluded the Winter Shopping Festival with a spectacular finale, awarding over AED 1 million in prizes including luxury cars, holiday packages, iPhones, and more. The month-long festival attracted unprecedented crowds across 11 malls in Abu Dhabi, Al Ain, and Al Dhafra regions.
The grand finale celebrated five winners of brand new Forthing luxury cars: Emosi Rakai, Nariman Abukhadra, Gordon, Maha Taha Mohamed Ahmed, and Edward Braza. Throughout the festival, more than 16,000 participants won prizes, from holiday packages to the latest iPhone 16s, adding to the campaign’s success.
“We are thrilled at the overwhelming success of the Winter Shopping Festival,” said Wajeb Al Khoury, Director of Line Investments & Property. “The festival has successfully brought communities together across our malls, creating a landmark retail event. The unprecedented participation and enthusiasm demonstrate how the festival has delivered both joy and value to our shoppers.“
Biju George, General Manager of Line Investments, commented on the campaign’s success: “The overwhelming response to the Winter Shopping Festival reaffirms our position as a leading retail destination in the region. The campaign has successfully elevated the shopping experience across our malls, setting new benchmarks for customer engagement and retail excellence.”
The festival transformed the shopping experience at Al Wahda Mall, Mushrif Mall, Khalidiyah Mall, Forsan Central Mall, Madinat Zayed Shopping Center and Gold Center, Mazyad Mall, Al Raha Mall, Al Foah Mall, Al Falah Central Mall, Barari Outlet Mall, and Al Dhafra Mall. Each venue featured festive decorations and hosted numerous activities throughout the campaign.
The success of the festival was strengthened by partnerships with leading brands, powered by Forthing and sponsored by QANTAS International Services, alongside valued co-sponsors SWA Diamonds, LAKA, Happy Journey Travel & Tours, DNP – Dr. Nutrition, Maharaja Golds & Diamonds, and Akbar Group.
Looking ahead, Line Investments & Property will continue to build on this success, offering innovative and rewarding shopping experiences that set new standards in the UAE’s retail sector.
Media Backgrounder/Boilerplate: Line Investments & Property L.L.C
Line Investments & Property L.L.C, the shopping mall development and management arm of the Abu Dhabi based Lulu Group International, oversees the operations of an impressive line-up of malls in the Middle East Countries & India. With extensive experience in retail business ventures across the GCC, the in-house manpower expertise take projects from concepts stage, sourcing strategic locations, design and development, as well as marketing and operating the projects in their portfolio. As leaders in the shopping mall sector offering full 360-degree retail solutions, Line Investments & Property LLC overlooks malls in various countries with numerous new properties being planned in new cities and markets.
