- OMODA & JAECOO enter the UAE market with a vision beyond selling cars—creating value and redefining mobility experiences.
- A customer-first approach: The brand is designed for modern consumers seeking innovation, sustainability, and cutting-edge automotive technology.
- Three flagship models—OMODA C5, JAECOO J7, and JAECOO J8—are unveiled, offering AI-driven connectivity, luxury, and off-road mastery.
Dubai, UAE, 26 February 2025: OMODA & JAECOO, the innovative automobile brand dedicated to pioneering the future of travel, was officially launched in the UAE to serve the entire Middle East region, marking a new era of intelligent mobility that places customer value and lifestyle integration at the heart of the automotive experience.
The exclusive event at Armani Hotel Dubai brought together over 300 distinguished guests, including high-profile figures from the public and private sectors, as well as media representatives and social media influencers. The brand unveiled its vision for the future, emphasizing innovation, sustainability, and a reimagined approach to mobility that goes beyond traditional vehicles.
A Brand That Goes Beyond Cars – Creating Value and Fulfilling Market Needs
OMODA & JAECOO enters the UAE not just to sell cars, but to fulfill an unmet need in the market for intelligent, stylish, and lifestyle-driven mobility solutions. Designed for customers who seek seamless technology, sustainability, and adventure, the brand combines cutting-edge design, AI-powered intelligence, and performance-driven engineering to deliver a truly futuristic experience.
Shawn Xu, CEO of OMODA & JAECOO Automobile International, said: “The UAE represents a key milestone in our global expansion—not just as a regional market, but as a hub for innovation and progressive mobility. OMODA & JAECOO is not just about manufacturing cars; we are creating value, shaping lifestyles, and redefining what it means to own and drive a vehicle. Our vision is to put the customer at the center of everything we do, ensuring that every journey is not just about transportation, but about experience, emotion, and connection to a future-driven world.”
Designing the Future of Mobility
At the heart of OMODA & JAECOO’s philosophy is progressive design and intelligent innovation. The brand’s futuristic approach is led by Peter Matkin, Chief Engineer of JAECOO who commented: “Our mission is to push the boundaries of automotive design, creating vehicles that resonate with modern lifestyles. OMODA’s sleek, futuristic styling and JAECOO’s rugged elegance embody a balance of art and engineering, offering customers a fusion of technology, luxury, and adventure.”
The Three Flagship Models Introduced in the UAE
The grand launch event witnessed the debut of three groundbreaking models, each tailored to distinct customer lifestyles:
OMODA C5: The Intelligent Futuristic SUV
- AI-powered connectivity and next-gen intelligent cockpit
- Aerodynamic, futuristic design with sleek, dynamic styling
- Advanced driver assistance systems (ADAS) ensuring maximum safety
- Efficient turbocharged engine, delivering high performance with reduced emissions
JAECOO J7: The Sophisticated Urban SUV
- minimalist interior with premium materials and tech integration
- Adaptive AWD system, offering precision handling for both city and adventure drives
- AI-powered infotainment system with voice
- Eco-friendly powertrain options, emphasizing sustainability and efficiency
JAECOO J8: The Ultimate Off-Road Performer
- High-ground clearance and all-terrain capability for rugged exploration
- Robust turbocharged engine designed for power and endurance
- Intelligent off-road driving modes, adjusting to various terrains seamlessly
- Luxury-meets-adventure interior, combining rugged durability with premium comfort
A Journey of Innovation and Commitment to the UAE
With a presence in 34 global markets, OMODA & JAECOO is one of the fastest-growing automotive brands worldwide. Its rapid expansion is backed by Chery, the largest Chinese automotive manufacturer, and is driven by a commitment to intelligent, sustainable, and customer-centric mobility.
To ensure seamless service, logistics, and after-sales support, OMODA & JAECOO has invested in a 12,000 sqm spare parts distribution center in JAFZA, the largest Chinese automotive parts hub in the Middle East. Additionally, a strategic partnership with Maersk ensures 100% spare parts availability and fast delivery within 24 to 48 hours, reinforcing the brand’s dedication to an unparalleled ownership experience.
The Future Starts Now
With the UAE launch, OMODA & JAECOO is setting a new standard in mobility, offering customers a future-driven, technology-rich, and experience-focused automotive journey.
Shawn Xu concluded: “We are not just launching cars; we are launching a movement—one where technology, sustainability, and human-centric design merge to create an automotive experience that is truly transformational. The UAE is just the beginning.”
About OMODA & JAECOO
OMODA & JAECOO is an innovative automobile brand redefining mobility through cutting-edge design, smart technology, and sustainable solutions. Backed by Chery, the largest Chinese automotive producer, the brand is expanding rapidly across 34 global markets, including the Middle East, Europe, Southeast Asia and Africa (MEA), reinforcing its vision of ‘New Products + New Technology + New Ecosystem’.
OMODA & JAECOO is committed to revolutionizing urban and off-road travel, delivering vehicles that integrate futuristic technology, AI-driven connectivity, and next-generation safety features. With the UAE serving as a key hub under its global strategy, the brand is setting new industry benchmarks in customer service, innovation, and sustainable mobility.
As part of its long-term commitment, OMODA & JAECOO has established a 12,000 sqm spare parts distribution center in JAFZA, the largest Chinese automotive parts hub in the Middle East. This facility enhances regional logistics and aftersales support, ensuring a 95% fulfilment rate and 24-hour VOR (Vehicle Off-Road) part supply efficiency. Additionally, through its strategic partnership with Maersk, OMODA & JAECOO have further strengthened their logistics and aftersales operations in the UAE, ensuring 100% spare parts availability and rapid delivery within 24 and 48 hours.
In the UAE, Autorun, MAHY Khoory Automotive and Galadari are the official distributors of OMODA & JAECOO, in Dubai, Abu Dhabi and Northern Emirates respective, thus ensuring seamless market entry and premium customer experience. The brand’s latest lineup, including the OMODA C5, JAECOO J7, and JAECOO J8, embodies sustainable performance, intelligent mobility, and futuristic automotive innovation.
With a global vision to lead the future of mobility, OMODA & JAECOO is dedicated to shaping an eco-friendly, tech-integrated, and customer-centric automotive experience.
OMODA & JAECOO are sub-brands designed to meet evolving global automotive demands. OMODA, a fashionable cross-border series, focuses on the new generation of LOHAS with future-driven aesthetics and cutting-edge technology. On the other hand, JAECOO, a fearless off-road series, caters to urban elites, breaking barriers in the global off-road market with refined styling and outstanding performance.
For more information, please visit https://omodajaecoouae.com.
