Dubai, UAE – January, 2025 –
Lewis James, a British luxury lifestyle brand rooted in heritage and refinement, is thrilled to announce its highly anticipated launch in Dubai, marking a new chapter in its journey of reimagining timeless elegance.
Lewis James was born from an audacious vision: to redefine the way modern men approach style by blending the sophistication of traditional English tailoring with the versatility demanded by today’s dynamic lifestyles. What began as a single innovation—the revolutionary smartswim short, combining the elegance of chino shorts with water-repellent functionality—has evolved into a brand that embodies the full spectrum of classic, charismatic dressing.
The brand’s founder, Lewis James, grew up in Romford, Essex, inspired by his father’s relentless work ethic and his mother’s unwavering belief in his potential. His journey, however, was far from easy. After an early setback in his football career, Lewis faced personal and professional challenges, from working jobs he despised to hitting rock bottom and moving back with his parents. Yet, it was in these moments of adversity that Lewis found his purpose. Reflecting on his love for subtle, premium clothing, he envisioned a brand that would champion timeless elegance, quality, and modern utility.
At its core, Lewis James is a tribute to the modern-day gentleman, offering meticulously crafted collections that blend Italian fabrics, premium yarns, and British tailoring traditions. Each piece—whether a perfectly tailored shirt, a luxurious polo, or the brand’s iconic swim shorts—represents a harmonious balance of refinement and functionality.
Lewis’ journey to creating this brand has been anything but easy. From the heartbreak of being released from his football dreams to enduring failed ventures and personal setbacks, he faced moments where giving up felt inevitable. Yet, through resilience, belief, and the unwavering support of his family, Lewis turned those failures into the foundation for his success. A brand born from challenges and built on passion, Lewis James is driven by the desire to inspire others to pursue their dreams and surmount all challenges.
“This brand is a tribute to the lessons I learned from failure. It is an expression of my resilience and the desire to inspire others. I wanted to redefine elegance, making it modern, effortless, and accessible. Our focus remains on crafting pieces that resonate with timeless sophistication while embracing the spirit of adventure and the drive for excellence”, Lewis explains.
As the brand becomes available in Dubai, it extends an invitation to embrace its ethos of refinement, purpose, and charisma. It James aims to inspire a new standard of elegance that transcends trends, celebrates resilience, and tells a story of tenacity and triumph.
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About Lewis James
Lewis James is a luxury fashion brand based in the UK. It was established in 2017 with a mission to redefine elegance through sustainability and meticulous craftsmanship. Known for its bespoke clothing, the brand offers versatile designs that seamlessly blend sophistication with functionality. From smart swim shorts perfect for transitioning from poolside to fine dining, to lightweight linen shirts and luxurious merino wool polos, every piece is tailored to complement the unique style and individuality of its wearer.
At the core of Lewis James is a dedication to sustainability. Through its partnership with the Seaqual Initiative, the brand repurposes marine litter into Seaqual recycled polyester, transforming ocean waste into timeless, high-quality garments. This commitment to ethical practices emphasises its philosophy of “Luxury with Purpose.”
As it expands globally, including its launch in Dubai, Lewis James continues to inspire a lifestyle of elegance, adventure, and responsibility, setting new standards for sustainable luxury.
