In the competitive world of fashion, PARAMIDONNA stands out as a swimwear brand that seamlessly blends sustainability, innovation, and timeless elegance. Founded by a visionary whose childhood fascination with craftsmanship blossomed into a passion for redefining swimwear, PARAMIDONNA is more than just a brand—it’s a movement. Each piece reflects a commitment to quality, eco-consciousness, and the celebration of feminine beauty. From sustainable fabrics crafted in solar-powered facilities to handmade designs that echo both modern and classic aesthetics, PARAMIDONNA’s journey is one of perseverance, creativity, and an unwavering dedication to excellence. Today, we delve into the story behind PARAMIDONNA, exploring its inspirations, challenges, and the philosophy driving its success.
1.What inspired you to create PARAMIDONNA, and how did you transition from creative vision to building a successful swimwear brand?
My inspiration for establishing the brand is rooted in my childhood experiences. My grandmother, a skilled seamstress, consistently crafted special outfits for me based on our shared ideas. However, she never ventured into swimwear production, noting the complexity of the task and her lack of appropriate equipment. This challenge resonated with me, and I resolved to create swimwear despite its perceived difficulty. The concept has lingered in my mind over the years, and the realization of this vision commenced after my graduation, following the accumulation of relevant experience in the industry.
2. Sustainability is a key focus for PARAMIDONNA. Can you tell us more about your approach to sustainable swimwear design and why it’s so important to you?
In today’s environment, it is essential to prioritize quality and sustainability. Prior to launching my own brand, PARAMIDONNA, I developed a passion for swimsuits, amassing a collection of hundreds. During my travels, I often faced uncertainty about which swimsuits to bring, frequently feeling dissatisfied with my options.
Thus, the vision behind PARAMIDONNA is to eliminate this uncertainty by offering swimsuits that are not only comfortable and elastic but also feature timeless designs and stable colors. Each piece is crafted from high-quality fabrics, utilizing specialized technology to ensure durability over time.
We take great pride in our commitment to craftsmanship; each swimsuit is handmade with meticulous attention to detail in fair working conditions in Bulgaria, our home base. We place significant emphasis on quality, from the materials and craftsmanship to the packaging and transportation of our products.
Our commitment to excellence is reflected in the positive feedback from our customers, who attest to the longevity and quality of our offerings. We collaborate exclusively with certified suppliers from Italy, France, and Spain, many of whom employ solar energy in their operations.
At PARAMIDONNA, we believe that sustainability should be a guiding principle in every aspect of our lives.
3. What challenges have you faced as a female entrepreneur in the fashion industry, and how have you overcome them to grow PARAMIDONNA?
Through my experiences, I have learned the importance of being resolute when necessary; without firmness, achieving desired outcomes can be challenging. While it can be exhausting at times, business and entrepreneurship demand courage and tenacity.With a clear objective and a defined direction, progress is made incrementally. Rather than succumbing to difficulties, I find that they serve to motivate me further. Additionally, self-discipline is a crucial component in the pursuit of one’s goals, enabling sustained effort and focus on the path to success.
4. How do you balance the roles of Founder, CEO, and Creative Fashion Director, and where do you draw inspiration for your designs?
In addition to being a mother and a wife, I prioritize my responsibilities and practice discipline. I adhere to a structured approach that I have developed for myself. If you inquire about my plans next Wednesday from 2 to 4 PM, or even next month, I will be able to provide you with a clear answer. I strive to organize my activities meaningfully, much like the cyclical nature of the year, which is influenced by the seasons and various collections. My work is not merely a job; it is an integral part of who I am. It represents my calling, essence, and a significant form of personal expression.
5. PARAMIDONNA combines fashion with eco-consciousness. How do you educate consumers about sustainability while staying competitive in the swimwear market?
What makes us competitive, I believe, is first and foremost the quality and our approach to revealing female beauty. We are consistent and constant in our actions, we always test our products in different ways until we are convinced that we offer the best to our customers. Combining fashion and eco-consciousness is rooted in the values of the brand, this is one of our missions and it is at the heart of when we create new products. Informing our customers better about our sustainable practices, I believe it is one of the important things that are coming up in the new year.
6. Can you tell us more about your latest PARAMIDONNA collection? What was the inspiration behind the designs, and how does it reflect your commitment to sustainability and innovation?
The Cruise’25 collection is currently available for purchase, while the Spring – Summer’25 collection is set to be released at the beginning of spring. Both collections reflect our brand’s signature style, highlighting new designs that include one and two pieces swimsuits, along with beachwear that can be easily paired with swimsuits. This approach contributes to sustainability by offering ready-made solutions.We proudly use lycra that is entirely recycled from plastic bottles collected from the Mediterranean. Our crystal-embellished models are produced in limited series, which we often repeat, to prevent excess inventory and avoid keeping quantities for more than 6-9 months. This focus on sustainable sales practices is why we do not participate in outlet platforms or mass sales; our sales planning is highly precise, minimizing unnecessary stock.My role involves anticipating trends and planning based on my experience and intuition. As for the collections, they include crochet beachwear, also made in limited editions and frequently produced on a made-to-order basis. While this may increase costs, it helps us avoid overproduction and ensures exclusivity in our products.The innovative practices we adopt are largely the result of initiative from the entire PARAMIDONNA team, which is predominantly composed of women.
