Available on www.virgio.ae, the collection offers style-conscious, sustainable options for UAE shoppers
Dubai, UAE: VIRGIO, a pioneer in sustainable fashion and one of India’s fastest-growing fashion brands, is thrilled to announce the launch of its latest fashion line, the ‘Posh in Polka Collection’, a fresh reimagining of the iconic polka dot pattern for the contemporary wardrobe. Rooted in nostalgia and designed for today’s trendsetters, this collection celebrates the enduring charm of polka dots with an innovative, modern twist.
The Posh in Polka Collection features a curated selection of styles, from flirty dresses to tailored separates and versatile tops, designed to infuse your wardrobe with timeless sophistication and playful flair. Each piece is meticulously crafted using sustainable materials and practices, reflecting VIRGIO’s dedication to ethical fashion.
Key Highlights of the Collection:
● Signature Dots, Elevated: From bold, oversized prints to subtle, delicate specks, this collection explores versatile interpretations of the classic pattern, bringing polka dots into a contemporary spotlight.
● Eco-Chic Appeal: The collection embraces sustainable materials and processes, offering fashion-forward designs that are kinder to the planet.
Speaking about the launch, Mr. Amar Nagaram, CEO and Co-Founder of VIRGIO, said, “Polka dots are a classic pattern, but at Virgio, we saw an opportunity to reimagine them for the modern wardrobe. The ‘Posh in Polka Collection’ reflects this blend of nostalgia and innovation, showcasing designs that are fresh, versatile, and consciously made. Each piece speaks to the care and thought behind its creation, from sustainable materials to the skilled craftsmanship we hold dear. Our commitment remains steadfast—creating fashion that not only excites but also cares for the planet. We’re sure that our new collection will strike a chord with UAE’s discerning customers who’re not just fashion-forward but also environmentally conscious.”
The ‘Posh in Polka Collection’ is now available on www.virgio.ae, with a price range designed to suit a variety of budgets. Fashion enthusiasts can now explore the collection and discover new ways to reinvent their wardrobe with VIRGIO’s latest masterpiece.
The latest launch further builds on the growing market presence of VIRGIO as a pioneering sustainable fashion brand in the UAE. Having already enticed customers with its chic ‘Nu Bohème’ and ‘Stripe’ collections, VIRGIO is poised to create a lasting impact on the global fashion industry while empowering consumers with sustainable and stylish choices.
AboutVIRGIO:
Founded in 2023, VIRGIO has established its reputation as a pioneering sustainable fashion brand which is committed to redefining the fashion landscape with innovative, eco-conscious designs. With a strong digital presence and brick-and-mortar footprint, VIRGIO has witnessed rapid growth in India, both in terms of revenue and creating a significant environmental impact through its pro-planet initiatives. The brand offers cruelty-free, PETA-certified garments crafted in Sedex-certified factories, emphasising transparency and ethical practices. By combining natural fabrics, sustainable production methods, and contemporary designs, VIRGIO delivers high-quality, trend-driven fashion to conscious consumers.
