■ MENATech Entertainment is bringing the most anticipated esports, gaming and entertainment event to the region, which will be held and sponsored by IMKAN Misr at Alburouj New Heliopolis in Cairo, Egypt.
- An expected attendance of more than 40,000 visitors and competitors at the three-day festival (between January 30th and February 1st, 2025).
■ A press conference took place with the attendance of representatives from the organizing companies and sponsors.
December 23rd, 2024.- GAMERGY, one of the world’s largest esports, gaming and entertainment events, is about to land in MENA. The first edition in the region will be sponsored and hosted by IMKAN Misr at Alburouj New Heliopolis in Cairo, Egypt, from January 30th to February 1st, 2025. Brought to you by MENATech Entertainment (a GGTech’s company), the arrival of this festival results from a strategic collaboration with ievents, Influence Group, and eProjects LLC.
The festival is a testament to MENA’s transformation into a regional hub for esports amidst the accelerating growth both globally and regionally. The global gaming and esports industry, valued at approximately $131 billion in 2017, is projected to reach $221 billion by the end of 2024, highlighting its rapid growth. With around 3 billion gamers worldwide—about half of the Earth’s population—this sector is increasingly significant. In the Middle East and North Africa, the industry was valued at $7.2 billion in 2023, with approximately 70 million gamers. Notably, Egypt accounts for 58% of this market, boasting around 40 million gamers, including 7 million esports competitors, underscoring the region’s vital role in the global gaming and esports landscape.
The press conference was attended by Mr. Ahmed Abdel Khaleq, General Manager of Tourism and Sports’ Events at the Ministry of Youth and Sports, and Sherif Abdel Baki, President of the Egyptian Esports Federation, along with representatives from the organizing companies and sponsors. Details were revealed about GAMERGY Egypt, the first festival of its kind in the region, which is sponsored by the global company Red Bull, with official radio partner NRJ, media partners CairoScene, El Fasla, Cairo 24, and Yalla Kora, entertainment partner 2oolameme, and official tickets partner TicketsMarche
In words of Mario Perez Guerreira, CEO of MENA Entertainment: “We are excited to launch the first edition of GAMERGY in MENA, which acts as an inspiring platform that paves the way for a new future of immersive entertainment, digital sportainment, and technological innovation. We are confident that this event will showcase Egypt as a major player in the global esports industry.”
For his part, Eng. Sherif Elbassiouny, CEO of eProjects LLC, said: “The Egyptian market has growing talents that can compete on international levels, enabling the country not only to become a regional esports hub but also an international one. By hosting an international event such as GAMERGY Egypt, we are committed to nurturing our talented individuals and providing them with opportunities to compete globally. This will not only drive the growth of the esports industry but also attract significant global investments”
What to expect at GAMERGY 2025?
GAMERGY 2025 spans three exciting days, offering live shows, competitions, and one-of-a-kind experiences across six zones dedicated to various gaming formats. Winners will compete for a share of over EGP 2 million in cash prizes. The event will be streamed live on Twitch and other platforms. Furthermore, attendees will have the chance to interact with both international and local content creators and influencers, providing fans with unique opportunities to meet their favorite gaming icons.
The event also announced Marwan Serry, the esports influencer and TV presenter on beIN Sports, as the official ambassador for GAMERGY 2025.
In addition to cosplay competitions, the event will feature daily concerts, panel discussions with industry experts, entertainment shows, and a delightful shopping experience in retail stores, with food and beverages available.
Since 2011, GAMERGY has organized more than 20 successful editions in Spain, Argentina, and Mexico, in addition to its strong presence in the USA, Panama, and El Salvador, cementing its status as a dominant force in the esports scene.
About GGTech Entertainment
GGTech Entertainment is an international company operating in Europe, North America, South America, the Middle East and North Africa, dedicated to the development of innovative leisure, entertainment and educational projects through gaming, esports and technology. Focusing on innovation, applied technology and interactive environments, the company offers a wide range of technological solutions to promote the development of society and provide its users with a highly customisable and high quality gaming experience. For more information, please visit www.ggtech.gg.
