Data analysis, content creation, text and audio translation, and writing and creating code are among the top 5 use cases for AI in the country
Dubai, United Arab Emirates
The UAE has once again demonstrated its global leadership in technology with the country, alongside India, leading globally in terms of both AI knowledgeability as well as usage levels. This is according to a new Freshworks report for which 7,000 employees were surveyed from 13 countries across the globe. The study found that the majority (84%) of UAE workers are comfortable using software applications enhanced with AI, while a 7 out of 10 consider themselves knowledgeable or experts on AI.
AI now an Integral Part of Work Life in UAE
This impressively high degree of AI knowledge and comfort in the UAE has meant that AI-powered tools are now becoming a fundamental enabler of work in the country. With 80% of UAE workers trusting workplace AI software to bring value to their work processes, it isn’t surprising to see that most are also using AI enabled software in their day-to-day work. A considerable proportion of UAE workers (29%) report using software applications enhanced with AI on a daily basis while an impressive 81% using it at least once a week.
This utilisation of AI is translating to more efficient and higher quality of work. Nearly half of UAE workers say that with AI powered software, they can get more done, while completing this work in an easier manner and up to a higher level of quality. Perhaps most impressive though is that on average, the use of AI powered software now saves UAE workers 4 hours and 32 minutes per week, an amount of time that is nearly 20% more than the global average of 3 hours and 47 minutes.
How UAE Workers Use AI
To guide the AI investments of UAE companies, the Freshworks report offered vital insight into how UAE workers actually utilise these tools. While it comes as no surprise that writing or creating content was among the top two ways the nation’s employees use AI, it was interesting to see this use case being superseded by data analysis. This is further evidence of the high level of AI maturity in the country, as this application requires a comparatively higher degree of knowledge and expertise.
The fact that the UAE is home to individuals of over 200 nationalities, offers a likely explanation for why the third most popular use of AI was for the analysis or translation of text and audio. Also among the top 5 use cases for AI enabled software in the UAE were writing and creating code, and research and brainstorming.
Free Tools Raise Data Privacy Concerns
Offering insight into the types of AI tools that employees in the country utilise, the Freshworks report showed that just over half (51%) use free online AI software. This raises data privacy concerns as an often-overlooked aspect of utilising tools such as ChatGPT is the potential for sensitive company information to be inadvertently exposed to unauthorised third-party service providers. It appears that UAE organisations are not only aware but acting to address these risks. Nearly half (47%) of respondents stated that their company already pays for AI software.
“It is encouraging to see the UAE’s global leadership in AI maturity. It is a testament to the efforts of the government and the AI ministry’s push to embrace technology,” said Sandie Overtveld, Senior Vice President – APJ & MEA, Freshworks. “The nation’s workers are clearly skilled in its use, and organisations must now ensure they invest in empowering them with AI-enabled tools. This will not only yield further productivity and quality gains, but will no doubt be critical in attracting and retaining top talent. Ultimately, the ongoing enhancement of business with the aid of AI has the potential to deliver more fulfilling work, while also advancing the government’s strategy for building a knowledge-driven economy.”
