XINJIANG, China
The 8th China-Eurasia Expo kicked off on June 26, 2024, in Urumqi, Xinjiang. Dongfeng Motor Corporation seized the opportunity to participate, actively engaging in various exchanges and collaborations to seek project alignment, partnerships, and market development opportunities.
Dongfeng Motor Corporation hosted an overseas product promotion and customer signing ceremony, targeting customers from Kazakhstan, Uzbekistan, Kyrgyzstan, Mongolia, and other countries. They showcased their flagship products: the DONGFENG GX, a high-end heavy truck comparable to European models, certified by the EU’s WVTA and OTTC, ensuring seamless travel across Eurasia. The DONGFENG KL features an extra-large 1150L fuel tank, allowing it to cover all of Central Asia on a single tank. The DONGFENG KC PRO series, including 6×4 and 8×4 models, has also received OTTC certification. Additionally, Dongfeng showcased a broad selection of commercial vehicles tailored for Central Asian customers.
Dongfeng Motor Corporation struck significant deals at the expo, signing agreements with both domestic and international partners. They secured five major overseas contracts and two domestic contracts, translating into sales of over 700 units abroad and 1,100 units within China.
Dongfeng Motor Corporation, a major force in China’s auto industry, is a strong supporter of the government’s Belt and Road initiative. This strategy is accelerating their overseas expansion, particularly in Central Asia. From January to May, their vehicle exports to these countries skyrocketed by 71% year-over-year, with exports shipped through Xinjiang ports experiencing an even more impressive 207% year-over-year growth.
Overall sales are also booming. Dongfeng sold a staggering 1.043 million vehicles during this period, reflecting a healthy 19.9% year-over-year increase and outperforming the industry average. Notably, new energy vehicles are a bright spot, with sales surging by 118.1% year-over-year to reach 299,000 units. Additionally, sales of their own proprietary brands climbed by a significant 45.5% year-over-year, reaching 545,000 units.
Dongfeng Motor Corporation places great emphasis on developing the Xinjiang and Central Asian markets, consistently prioritizing market demand and introducing high-quality, high-performance products. Through promotional and signing events, Dongfeng Motor Corporation aims to share the latest scientific and technological achievements, continually strengthen and expand its network of partners, and contribute to the advancement of the “Belt and Road” initiative.
