A Distinctive Series of Innovation with the Nissan Altima
Dubai, 17 May 2024: The new marketing campaign for the Nissan Altima, ‘The Unusual Suspects,’ takes an intriguing cinematic turn, blending the suspense of a mystery series with the innovative features of the car. Spearheaded by Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah and the Northern Emirates, this imaginative marketing campaign showcases the Altima in a series of thrilling narratives for its audience.
Inspired by the 90s thriller ‘The Usual Suspects,’ the campaign unfolds through a serialized drama that cleverly reveals the Altima’s personality within the engaging context of a stolen car narrative. Each episode spotlights different attributes, such as advanced safety features and intelligent connectivity, effectively demonstrating the sedan’s capabilities and building anticipation for what else it will reveal.
In this set of videos, the Nissan Altima serves as the backdrop but also as an active participant. Key elements like the ProPILOT Assist and the updated V-motion grille are integrated into the plot, highlighting their usefulness in real-world situations.
By integrating the Altima’s appeal into a continuously evolving story, the campaign strengthens public engagement, offering an immersive experience in discovering the car’s identity.
The episodes can be viewed on Arabian Automobiles’ dedicated Nissan YouTube channel @NissanDXB (youtube.com/NissanDXB).
About Arabian Automobiles Company
Arabian Automobiles Company (AAC) is the flagship company of AW Rostamani Group. With over 50+ years in the business, AAC is one of the leading automotive dealers in the GCC and exclusive distributor for Nissan, INFINITI and Renault vehicles in Dubai and the Northern Emirates. Arabian Automobiles is looking back on 50+ years of excellence and passion, and forging ahead with its vision to enrich customer lives and remain the trusted automotive brand of choice.
Arabian Automobiles became the first automotive company in the UAE to be awarded the prestigious ‘Dubai Quality Gold Award’ by Dubai Economy in May 2017. In the same year, INFINITI won ‘Best Performing Brand’ in the automotive category of the Dubai Service Excellence Scheme; an accolade previously won by Nissan in 2016 and Renault in 2015. In 2015, Arabian Automobiles received the Mohammed Bin Rashid Al Maktoum business award for most outstanding performance and in 2013 it became the first private company in the UAE to be inducted into the prestigious Palladium Balanced Scorecard Hall of Fame for strategy execution. Arabian Automobiles Company is currently the holder of Nissan Motor Company’s ‘Global Nissan Aftersales Award and is the only Nissan distributor to have won the award for a total of 21 times with 10 consecutive wins between 2007 and 2016.
Across its Dubai and Northern Emirates network, Arabian Automobiles operates:
- New vehicle sales showrooms: 9 Nissan, 4 INFINITI and 2 Renault
- 6 pre-owned car showrooms
- Central Logistics Centre at Dubai Industrial City
- Service centres: 10 Nissan, 4 INFINITI, and 3 Renault
- 60-minute Express Service
- 9 spare parts outlets
Arabian Automobiles is ISO 9001, ISO 14001 and ISO 45001 certified.
