- With this new addition to the portfolio, The Elite Cars aims to redefine mobility in the region with the introduction of the ‘Global New Premium’ automotive category
Dubai, UAE – 2 May –
The Elite Cars, UAE’s leading luxury automotive dealership, and a subsidiary of Elite Group Holding has been appointed the official distributor of Lynk & Co across the Emirates on April 27th at the prestigious Beijing Auto Show 2024. The brand is a joint venture between Geely Group and Volvo, known for its contemporary design and cutting-edge technology. Lynk & Co has earned widespread acclaim globally for its end-to-end range of premium mobility solutions, including Sedans, SUVs, ICEVs, PHEVs, EVs and Performance Cars, all of which abide by stringent European Safety Standards.
Following the successful introduction into the European Union five years ago and the Middle East last year, Lynk & Co will now launch in the UAE, a thriving car market and one of the largest in the region. The brand’s growing popularity is evident in its expanding network, and entering the UAE market with The Elite Cars is set to propel the brand to new heights.
“At The Elite Cars, we have always been committed to delivering excellence to our valued customers. Our relentless commitment to quality and customer satisfaction has established us as an automotive market leader. So, it is no surprise that with Lynk & Co on board, we have broadened our customer segment to now include the Global New Premium clientele,” said Mahmoud Imran, Sales and Operations Manager at The Elite Cars.
With Volvo’s 20+ ADAS function supporting Lynk & Co vehicles, global 5-star rates are ensured. Quality is guaranteed through modular development on CMA and SPA platforms with tier-1 suppliers like Bosch and BorgWarner. The designs reflect urban lifestyles worldwide with a unique Mega-city contrast while maintaining uncompromised performance as evidenced by motorsport success and readiness for PHEV/EV products. Each vehicle offers cutting-edge features, advanced safety technologies, and exceptional performance, catering to the discerning Global New Premium customer segment.
“Elite Group Holding has established itself as a dynamic and formidable brand within the region. Our approach goes beyond product expansion and strategic partnerships with renowned manufacturers and global automotive experts. With Lynk & Co, we are now enhancing our segments to target a wider audience throughout the region. With great confidence, I believe that our partnership with Lynk & Co will propel further progress in the UAE’s automotive landscape“ said Tamer Abu Khalaf, Partner, Elite Group Holding.
“The partnership with The Elite Cars marks a significant milestone in our journey, uniting with one of the UAE’s foremost dealerships to transform the automotive experience in the region. We are confident this collaboration will pave the way for success,” commented Fred Shang, Deputy General Manager of Lynk & Co Overseas Division.
- For more information, visit https://theelitecars.com/
- @theelitecarsshowroom #TheEliteCars
About The Elite Cars
The Elite Cars is a subsidiary of Elite Group Holding. They proudly specialise in every segment of the Automotive market – encompassing showrooms, spare parts, and service centres. With headquarters located in Dubai, UAE, their businesses are strategically located across the region. Their mission is to be the leading automotive brand across the UAE’s automotive market while continuously expanding our reach globally. What sets them apart from the competition is their unmatched services to their valued clientele, from their remarkable product quality to their world-class customer support, and excellent car customisation services. Over the years, The Elite Cars have built a reputation and have established strong partnerships with various manufacturers, global automotive experts and international brands.
About Lynk & Co:
Lynk & Co is an automobile brand that combines Chinese innovation with Swedish design to create vehicles that redefine mobility. With a focus on connectivity, sustainability, and customer-centricity, the brand is committed to shaping the future of transportation and delivering exceptional experiences to drivers worldwide.
