Dubai, UAE – May 10, 2024 –
Dubai Furniture Manufacturing Company LLC (DFMC) proudly announces its new partnership as the exclusive distributor of renowned La-Z-Boy branded products in the United Arab Emirates (UAE). This strategic collaboration brings together two industry leaders dedicated to providing unparalleled comfort, quality, and innovation in the furniture market.
La-Z-Boy Incorporated, with its international headquarters in Monroe, Michigan, USA, boasts a rich legacy dating back to 1927 when American cousins Edward M. Knabusch and Edwin J. Shoemaker invented the world’s first recliner. Since then, La-Z-Boy has become synonymous with superior comfort and has continuously evolved its product line to include a wide range of pieces and styles, making it the world’s best-selling recliner.
“We are delighted to partner with DFMC as the exclusive distributor of La-Z-Boy products in the UAE,” said Jeffrey Lillich, Director EMEA, LATAM & China at La-Z-Boy International. “DFMC’s commitment to excellence and their extensive reach in the UAE market make them the perfect partner to distribute La-Z-Boy’s iconic comfort to homes across the region.”
DFMC, established in 1993 and a leader in the Middle East’s mattress industry, has expanded its portfolio to include prestigious brands such as King Koil and Serta. This partnership with La-Z-Boy represents DFMC’s commitment to offering customers in the UAE access to the finest furniture products backed by a legacy of craftsmanship and innovation.
“We are pleased to partner with La-Z-Boy for marketing their products exclusively in the UAE,” said Mr. Sundar Rajan, Managing Director at DFMC LLC. “La-Z-Boy’s reputation for comfort and quality aligns perfectly with our commitment to excellence in the furniture industry. We look forward to introducing the iconic La-Z-Boy experience to our customers and setting new standards for comfort and relaxation in homes and hospitality surroundings across the UAE” he added.
DFMC’s plans include the launch of La-Z-Boy products in New King Koil & Serta showrooms with dedicated shop-in-shop displays. Over the next three years, DFMC aims to open five La-Z-Boy exclusive galleries and more than four La-Z-Boy shop-in-shop concepts throughout the UAE. Additionally, DFMC will establish an extensive dealer network for the distribution of La-Z-Boy products, ensuring accessibility to customers across the region.
The exclusive range of La-Z-Boy products will be available on the La-Z-Boy UAE website and leading marketplaces such as Amazon & noon. DFMC also plans to introduce specialty recliners tailored for the hospitality segment, meeting the requirements of 5-star hotels with unmatched comfort and style.
For more information about DFMC, please call +971 529041968 or email dfmcllc@dfmcllc.ae
For more information about La-Z-Boy, please visit: http://la-z-boy.ae/about/
About Dubai Furniture Manufacturing Company LLC (DFMC):
Dubai Furniture Manufacturing Company LLC (DFMC) is a multinational company with its corporate office in Dubai, UAE and sister concern companies in the other regions namely Kuwait, Qatar, Bahrain, Oman & KSA.
Established in 1993, DFMC was set up to manufacture and market “King Koil” branded products under license from King Koil, USA. Over the years, DFMC has used its marketing acumen and hi-tech manufacturing facilities to establish itself as the leader in the mattress industry in the Middle East. Later, DFMC acquired the license to manufacture and market “Serta” branded products from Serta Inc., USA, and the world’s largest mattress brand. Serta and King Koil branded products are manufactured in a state-of-the-art production facility in Dubai.
About La-Z-Boy
La-Z-Boy Incorporated brings the transformational power of comfort to people, homes, and communities around the world – a mission that began when its founders invented the iconic recliner in 1927. Today, the company operates as a vertically integrated furniture manufacturer and retailer, committed to uncompromising quality and compassion for its consumers.
The Retail segment consists of 184 company-owned La-Z-Boy Furniture Galleries® stores, and is part of a broader network of over 350 La-Z-Boy Furniture Galleries® that, with La-Z-Boy.com, serve customers nationwide. Joybird®, an ecommerce retailer and manufacturer of modern upholstered furniture, has 12 stores in the U.S. In the Wholesale segment, La-Z-Boy manufactures comfortable, custom furniture for our Furniture Galleries® and a variety of retail channels, England Furniture Co. offers custom upholstered furniture, and casegoods brands Kincaid®, American Drew®, and Hammary® provide pieces that make every room feel like home. To learn more, please visit: https://www.la-z-boy.com/
