- The brand’s new ‘Travel +’ strategy aims to cater to the remarkable growth of the MENA region’s automotive market, demonstrating its commitment to delivering excellence
- The region’s luxury automobile market revenue is projected to grow at a CAGR of 1.99 per cent to reach the anticipated market volume of USD 496 million by 2027
August 17, 2023
JETOUR, a pioneering force in the automotive industry, introduced its ground-breaking strategy ‘Travel +’ in the MENA region through a magnificent brand event held at the Egyptian Capital of Cairo.
Set against the majestic backdrop of the stunning Great Pyramid of Giza, the event was a defining moment in the illustrious history of JETOUR, attracting people from all around the Middle East and North Africa (MENA) region. The brand showcased its collection of medium-to-large SUVs in the family travel series and the trendy travel series, including X70Plus, X90Plus, and DASHING, during the event, demonstrating its steadfast commitment to innovation and excellent craftsmanship.
Themed ‘Travel Together’, the event drew more than 500 people, including representatives from the Egyptian Automotive Industry Association, the Egyptian Embassy in China, and the Chinese Embassy in Egypt. Additionally, the event was live streamed enabling JETOUR followers to witness this significant accomplishment together and strengthening the JETOUR ‘Travel +’ brand strategy on a global level.
JETOUR adheres to its global ‘Travel+’ strategy by extensively delving into various aspects of consumers’ automotive requirements – including design, research and development, manufacturing, and marketing. Through collaborative efforts with users, JETOUR strives to comprehensively address their unique travel-related needs.
JETOUR’s ‘Travel +’ initiative strives to constantly evolve and adjust to varying market dynamics and user requirements. As part of its ambitious plans for the future, JETOUR will also introduce a T series hard-core SUV and P series pickup truck while also enhancing its presence in the new energy market, integrating its strategy with the customer demand for travel vehicles.
Ke Chuandeng, Vice President of JETOUR Auto stated: “The Great Pyramid of Giza, providing an impressive background for the event, certainly made it a significant milestone in the history of the brand. The event served as an embodiment of JETOUR’s ‘Travel +’ brand strategy, which will cater to the needs of our devoted clientele. The MENA automobile industry has experienced impressive growth and diversity in recent years. Through our visionary initiatives such as ‘Travel+’, we intend to play a pivotal role in shaping and expanding the contours of the region’s automotive market landscape.”
The MENA luxury automobile industry has experienced impressive growth and diversification in recent years, owing to a distinctive combination of affluence, cultural appreciation for luxury, and a preference for cutting-edge automotive technology. Projections indicate that the luxury car market in this region is poised to yield a revenue of USD 458 million in the current year. Furthermore, this revenue stream is anticipated to exhibit a steady compound annual growth rate (CAGR) of 1.99 per cent from 2023 to 2027, translating to a projected market volume of USD 496 million by 2027.
Chen Jiacai, Assistant General Manager of JETOUR AUTO and General Manager of JETOUR International Marketing Company commented: “A remarkable milestone, the event reflects our renewed vision and commitment to employing innovative strategies and cutting-edge technologies to deliver exceptional experiences. By collaborating with significant players in the industry, we seek to contribute to the growth of the automobile market in the region and maintain our position as a key player in the SUV sector of the MENA region.”
In more than 40 nations and regions, including the Middle East, Africa, Central and South America, Asia Pacific, and the Commonwealth of Independent States, JETOUR has built more than 400 sales and service networks. Within 58 months, it has garnered the attention of 760,000 members and 27 million followers from across the globe, securing the top spot in the SUV market category in several nations, including Angola, Uruguay, and Colombia. The brand is also the recipient of numerous accolades, including various sales and reputation awards. By establishing a diverse layout in terms of products, services, and ecology, JETOUR will be better equipped to meet the various needs of different international regions, in addition to fulfilling its commitment to becoming a ‘Travel +’ leader in the automotive industry.
