Dubai, United Arab Emirates
Founded in 2013, Be Happiness has become a symbol of positive vibes and a vibrant enthusiasm for life, with its home firmly rooted in Ourense, Galicia, Spain. As an innovative fashion brand, it embodies a unique blend of cheerfulness, passion, fun, and a daring irreverence. Its name alone speaks volumes about the brand’s philosophy – “Being Happiness“. For the Be Happiness team, these two words effortlessly fuse together, encapsulating their mission to imbue every creation with a positive, assertive character that bestows each piece with a unique personality.
Be Happiness has cemented its place as a global player in the fashion industry, spreading their message of joy throughout Spain, Italy, France, and recently in Portugal and the United Arab Emirates via multi-brand online stores. This broad-reaching presence is a testament to the universal appeal of their spirited collections.
They masterfully create illustrations of admired characters from various fields – music, film, fashion – meticulously crafting their image and encapsulating their career, experiences, and passions within their designs. Their work extends beyond the physical garments, embedding inspiring narratives and positive messages that invoke powerful emotions and captivate observers.
Be Happiness, in its essence, serves as a reminder for people to embrace happiness and embody positivity. It’s more than just a brand; it’s a philosophy, a lifestyle that encourages individuality, self-expression, and joy. By amalgamating fashion, art, and a powerful narrative, Be Happiness continues to impact the global fashion scene, spreading its wings to more corners of the world.
