Launching on June 29th, The Barbie x ALDO Collection maximizes the Barbie fun, fearless and iconic style with reimagined ALDO designs.
Dubai, UAE (June 2023) – Apparel Group’s Leading global fashion footwear and accessories brand, ALDO, is proud to announce the exciting launch of the brand’s first-ever collaboration with the renowned pop culture icon Barbie, in partnership with leading global toy company Mattel, Inc. The Barbie x ALDO limited- edition capsule collection, launching on June 29th, perfectly captures the fun-loving, inclusive, and fashion-forward spirit of both brands – uniting for a celebration of nostalgia, uninhibited self-expression and empowering generations to dream big. The collection also marks another exciting moment for ALDO now announcing an exclusive retail partnership with Macy’s.
The 19-piece limited-edition assortment maximizes the Barbie fun, fearless and iconic style with a range of ladies’ footwear, handbags and accessories built for playing in real life. The nostalgic collection embraces vibrant monochromatic hues of pink, synonymous with the Barbie brand, bringing its own novel flare to the Barbiecore™ aesthetic. The elevated and playful assortment includes Y2K elements infused with ALDO’s classic style and signature bold Barbie aesthetic, creating a unique look that reflects the best of both beloved brands. The one-of-a-kind pieces are embellished with eye-catching rhinestones, charms and playful details such as bejeweled B monogramming and dynamic Barbie logos.
“We couldn’t have picked a better partner than Barbie – a legacy brand that transcends generations, living in the same playful and fashionable space as ALDO,” says Daianara Grullon Amalfitano, Chief ALDO Brand and Product Officer. “Our goal with this collaboration was to ignite fun and nostalgia for our customers, by inviting them to reconnect with the beloved world of Barbie where self-love empowerment and dreaming big rule. With the rise of the viral Barbiecore trend this past year, we felt this was the perfect moment to bring the Barbie x ALDO Collection to life.”
The Barbie x ALDO Collection will be available for purchase on June 29th, online and in-store at ALDO, along with the footwear from the collection available at select Macy’s stores nationwide, online at macys.com, and the Macy’s mobile app. Campaign imagery can be found here.
About ALDO
Founded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach.
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.
Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.
Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.
Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.
www.apparelgroupglobal.com
About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop and own their style through an off-price assortment at Macy’s Backstage and at our highly curated and smaller store format, Market by Macy’s. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We’re guided by our purpose – to create a brighter future with bold representation that empowers more voice, choice and ownership for our colleagues, customers, and communities.
