With China’s reopening gaining momentum and global destinations eager for Chinese
visitors to return, MeetChina offers the ideal platform for suppliers and buyers to
reestablish business in the UAE
Abu Dhabi, June 2, 2023: MeetChina, the business forum for travel buyers from
China and tourism suppliers from the MENA region, returns to Yas Island Abu Dhabi
for the first time since the pandemic. Taking place at Hilton Abu Dhabi Yas Island,
the event will kick off on September 4, 2023, with two days of intensive meetings
aimed at reestablishing tourism ties between China and the region.
Playing an integral role in the resurgence of China’s outbound travel market,
MeetChina guarantees tourism stakeholders from across the UAE an opportunity to
secure business from China through pre-scheduled one-to-one meetings and
networking sessions over the course of two days. Event registration is open to
government tourism organisations, hotels, destination management companies
(DMCs), attractions, excursion providers, shopping malls and luxury retail brands.
In 2019, outbound travel from China contributed over US$253 billion to the global
economy – the highest of any country. Chinese tourists took more than 150 million
trips during the year, making them outsized contributors to the international travel
market.
Earlier this year, the country eased all restrictions, allowing outbound travel activity
to resume. According to the China Outbound Tourism Research Institute (COTRI),
Chinese travellers are projected to take around 110 million international trips in 2023,
which is two-thirds of the 2019 level, while 2024 will see the country’s outbound
travel figures touch the 155 million mark.
During the past decade, China consistently ranked among the top five source markets
for the UAE, with Dubai and Abu Dhabi attracting a majority of visitors. Despite the
restrictions, Dubai welcomed 177,000 visitors from China in 2022, a 131 per cent rise
from 2021, according to data from Dubai’s Department of Economy and Tourism.
However, these levels were down 82 per cent from 2019, due to China’s
pandemic-related travel policies. With restrictions now loosened, and with airlines
increasing the number of international flights, the UAE is expecting a greater influx of
Chinese tourists and is well prepared to meet this demand with its diverse tourism
offering that helped the country surpass regional and global tourism recovery
barometres.
Commenting ahead of this year’s event, Rob Nicholas, Managing Director of NPI
Media, said: “As the Chinese outbound travel market resurges in a post-pandemic
world, MeetChina 2023 is our most important event to-date as suppliers and buyers
connect to reestablish business. The proven track record of MeetChina and strategic
partnership with Hala China and UShine has resulted in great interest from leading
Chinese travel buyers and tourism stakeholders across the UAE.”
Liam Findlay, CEO of Miral Destinations, said: “We are pleased to host MeetChina as
the Destination Partner of choice for Chinese travellers in the MENA region. Our
partnership with the Department of Culture and Tourism – Abu Dhabi (DCT – Abu
Dhabi) plays an integral role in our relationship with the Chinese market which
continues to be a key source market for us. Likewise, Yas Island is a sought-after
hotspot for Chinese tourists and we are delighted to provide travellers with a variety
of leisure and entertainment experiences catered to their preferences. With the
summer season closing in, we look forward to hosting Chinese travellers with
unforgettable family-friendly offerings and world-class experiences that they have
grown to love.”
Alongside the packed schedule of meetings, the Chinese buyers will also participate
in familiarisation excursions. The newly-opened SeaWorld Yas Island, Abu Dhabi –
the region’s first marine life theme park – will host a welcome dinner for delegates on
the opening night of MeetChina. Participants will also have the opportunity to visit
The Galleria Al Maryah Island in Abu Dhabi. In Dubai, the new immersive
entertainment venue, AYA will host the Chinese buyers for a special viewing.
ABOUT MEETCHINA
MeetChina is a business forum for travel buyers from China and tourism suppliers
from the MENA region. The event is owned and operated by NPI Media, with the
support of the Department of Culture and Tourism – Abu Dhabi (DCT – Abu Dhabi)
along with Yas Island as the Destination Partner.
The 2023 edition of MeetChina will take place at Hilton Abu Dhabi Yas Island on
September 4 and 5, 2023. Up to 100 Chinese travel buyers will be in attendance
during the 10th edition of the event.
