Named „FASHIONWAY“ – because the way of fashion, fashion style and fashion world are all around us. The way we dress, the clothing choice we choose, the fashion trends we follow define how other people perceive us.
The FASHIONWAY brand was created by Diana Filipova in 2018 as a trend setter with a vision to create its own collection in the future. At first Diana took part at the Vienna fashion week of 2018 with a joint venture at the time.
Part of the first in-house 2020 FASHIONWAY collection was presented during the final rounds of Miss Earth Austria that year, including the finals. In 2021 FASHIONWAY was a guest to the Dubai fashion week and Diana was the first blogger to write about the event.
The new 2022 collection was shown on the International Fashion Week Dubai in November and won the Best Evening Wear award. It was presented in May in an in-house fashion show in Vienna, hosted by Fabulous & Fair Modeagentur, and was the official collection for the Grand Prize Universe Vienna and Lady of the Year Austria events.
FASHIONWAY’s collection was worn by the models during the Woman of the Universe Middle East event in March 2023 in Dubai. In April the brand was also presented at the Global Inspirational Awards & Fashion Festival in Dubai and was acclaimed with a prize.
FASHIONWAY works with several EU-based tailor studios for its creations.
Diana Filipova, a fashion designer, model, and blogger, was born into a family of designers. Despite pursuing two master’s
degrees in technical fields at the Technical University Sofia and the Vienna University of Economics and Business, she rediscovered her love for fashion in 2012 while working for a fashion agency in Vienna. Representing multiple Italian brands and working with major showrooms in Milan, she annually attended Milan and Vienna Fashion Weeks. Diana also coordinated the establishment of several brand shops in the United States (Chicago) and Europe.
