Abu Dhabi, United Arab Emirates, March 23 ,2023 – Nirvana Over The World (N.O.W), a leading B2B brand under the Nirvana Holding Group, has recently organized a fam trip to Morocco in collaboration with the Moroccan National Tourist Office (ONMT). The fam trip aimed to promote Morocco as a tourism destination in the Middle East and GCC markets, and it proved to be a great success.
N.O.W has always been committed to promoting the best travel experiences to its clients, and organizing this fam trip to Morocco was no exception. The event was attended by decision-makers and GMs of key travel agencies from the UAE, Qatar, KSA, Kuwait, and Bahrain, who had the unique opportunity to explore the destination, meet with local DMCs and suppliers, and learn more about the local market’s clientele requirements. Through this initiative, N.O.W and ONMT were able to showcase the best of Morocco’s travel offerings to these high-profile guests.
The fam trip was filled with several exciting activities that allowed the guests to experience the Moroccan culture and hospitality. The itinerary included visits to iconic landmarks such as the Hassan II Mosque and the Habous Market in Casablanca, and the Majorelle Garden and the Old Medina in Marrakech. Moreover, the guests had the chance to delve deeper into the rich and fascinating local culture by partaking in various cultural activities such as visiting esteemed museums and exploring the vibrant dining scene at renowned restaurants.
In addition to the experiential activities, two workshops were held in Casablanca and Marrakech with top DMCs operating from both cities. The workshops allowed the guests to learn more about the local market’s clientele requirements and to network with local suppliers, which will help them in creating tailor-made itineraries for their clients. These workshops provided a valuable opportunity for the guests to gain insights into the latest travel trends, get a feel for the local travel industry, and foster new business relationships.
Lina Bassam, CEO of Nirvana Over The World, expressed her satisfaction with the fam trip’s success, saying, “The fam trip to Morocco was a great success, and we are thrilled to have been able to organize this event in collaboration with the Moroccan National Tourist Office. We are committed to promoting Morocco as a tourism destination in the Middle East and GCC, and we are confident that our efforts will help raise awareness of Morocco’s unique and diverse travel offerings.”
The collaboration between N.O.W and ONMT has opened doors for further collaborations to promote Morocco to other markets. With its beautiful landscapes, rich culture, and warm hospitality, Morocco has a lot to offer to travellers from around the world. This initiative has helped showcase Morocco’s diverse offerings, including its luxury resorts, beautiful beaches, world-renowned cuisine, and ancient cities that are steeped in history.
In conclusion, the fam trip to Morocco was a resounding success, and it has opened new opportunities for collaborations between N.O.W and ONMT. The initiative provided valuable insights and experiences for the guests, which will help them in creating unique and unforgettable travel experiences for their clients. With initiatives like these, N.O.W continues to showcase its commitment to promoting the best travel experiences in the Middle East and beyond.
About Nirvana Over The World:
In 2015, Nirvana Travel & Tourism decided to open a wholesaler department and develop a B2B online booking engine which started with Hotels, Transportation, and Sightseeing Online services. Initially, they sold their products to agents for the UAE local market. They further developed their services and added new flights/cruises and Visa services. They also focused on the quality of the services by approaching the service providers and getting competitive and exclusive prices. Then they started expanding to other markets and opened a branch in KSA. The services achieved great success in this particular market.
Later on, they completely focused on improving the quality of their services and signed commercial agreements with the most prominent international hotel chains. Having established a successful business, they decided to upgrade from department to a standalone company. They remodelled themselves with a new brand name “N.O.W. NIRVANA OVER THE WORLD”, along with the new name they celebrated the opening of their new branch in Egypt, to cover the constantly increasing demand in the travel business and for their clients and hired 95 new staff members. Simultaneously, they started operating the offline support and 24/7 online support.
About Nirvana Holding:
Nirvana Holding was established in January 2021 with the sole purpose of overseeing the sustainable international growth and the expansion of its four large-scale independent entities, Nirvana Travel & Tourism, Nirvana Global Travel, Nirvana Over the World, and Nirvana Tours & Logistics. As the leading Travel and Tourism Management Company in the UAE, Nirvana Holdings aims to grow further on a scale as yet unsurpassed by competitors in the region. In order to build a seamless global ecosystem, the company implements an innovative approach that is well backed by strong corporate leadership. Key aspects of the process include,
- Integrating state-of-the-art technology
- Expanding current global relationships
- Partnering with new international suppliers
- Implementing world-class management platforms
All brands under the Nirvana Holding group undergo constant modernization and development that allows for cohesion across businesses and equitable, sustainable returns for all.
