Middle East’s favourite value-fashion and homeware brand REDTAG launches Spring Collection 2023, capturing through quality apparel the true essence of the spirited season and finishing with a touch of Middle Eastern influence
February 20th,Dubai, Riyadh, KSA, UAE: REDTAG, the Middle East’s leading value-fashion and homeware brand, today launched its Spring Collection 2023, which bears all hallmarks of seasonal clothing along with subtle regional interpretations. The ensemble is the latest product of REDTAG’s evolving craftsmanship in “value fashion” — an amalgam of aesthetics, functionality, quality, inclusion, and affordability.
Fashion is spring’s greatest admirer because of what the season represents: Rebirth, reawakening, and optimism in the air. REDTAG’s Spring Collection 2023 captures the seasonal spirit through a broad palette of vibrant colours, easy-to-wear outfits, and in-vogue trends across fabrics, cuts, and prints. Encompassing a multitude of options, the latest collection equips shoppers to breeze through the season in effortless style and poise. 
“Spring Collection is our statement-making ensemble where we express, experiment, and innovate. And year after year, we have broadened our colour palettes and design considerations, staying in sync with shoppers’ expectations. The new collection is replete with apparel that will bring joy, comfort, and style while going easy on the pockets,” explained Shehbaz Shaikh, Chief Retail Officer, REDTAG.
Flowy dresses with floral prints in bellflower hues epitomize the “Celebrity” sub-collection, along with A-line choices and carefree co-ord sets. Wine-coloured pleated dress exudes spring energy, while short-sleeve, button-front options add seasonal functionality. Women can also rock the limited-edition half-zip full-sleeved jumper dresses and one-shoulder ones in elegant solid black. For the ones seeking contemporary options, pleated skirts and button-up sleeved, notched-collar casual jackets in pink are a must-have.
REDTAG brings spring staples for men, offering contemporary marble-print t-shirts as well as sets with matching shorts. Co-ord sets meet unique colours, such as desert pink and Xanadu green, in the Spring Collection for boys and girls. Pop-up colours are masterfully integrated into all-over printed dresses and ruffle-sleeve tops for girls, tees for boys, and outfits for infants. REDTAG’s advocacy for inclusive fashion is exemplified by the collection’s modest and plus-size options. 
“The ‘value’ we are bringing to fashion has no full stop; it is a continuous process of balancing expectations, experimenting, and, most importantly, learning. It comes with great responsibility, which we have shouldered successfully in the region. The recent accolades and increasing expansion are an indication that we are getting it right. It motivates us to offer more to our shoppers in the times to come,” expressed Shehbaz Shaikh.
In line with Shehbaz’s words, REDTAG recently bagged the RetailME ‘Most Admired Retailer Award for Excellence in Children’s Wear’, before launching a new ecommerce site in the UAE. Behind the brand’s expansion spree and technology adoption is its customer-centricity, which also saw the launch of hyper-convenience services such as ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’. With several such first-to-market services in the Middle East and its tiered loyalty program — RT Rewards — which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region. 
About REDTAG
A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 190 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 15 million members strong and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers. REDTAG is the RetailME award winner for the ‘Most Admired Retailer Award for Excellence in Children’s Wear’ 2022.
