Marking the brand’s first partnership with a South Asian celebrity in the GCC to launch its newest innovation
21st November, Dubai, U.A.E: Downy Arabia is partnering with Indian celebrity athlete and former tennis doubles world no.1, Sania Mirza, to launch its latest product: Downy Concentrate All-in-One, in an event that will take place on 26 November 2022 at Lulu Hypermarket, at Silicon Central.
Downy is inviting the community in Dubai to attend the event this upcoming weekend for a chance to meet Sania Mirza and win exciting prizes.
This marks Downy’s first partnership with an Indian celebrity in the region, intended as a symbol of dedication to its South Asian consumers across the GCC and another step in the brand’s journey of representing inclusivity and diversity throughout its communications.
In celebration of the partnership, and to show appreciation to the loyal South Asian community, Downy is offering consumers the chance to enter a free raffle draw for the opportunity to win gold.
As an athlete and loved celebrity, Sania Mirza is excited to work with Downy to officially launch the new All-in-One Downy Concentrate featuring Micro Perfume Capsule Technology that gives you long-lasting freshness up to 21 days, even when you sweat.
Inspired by the new Downy formula, which provides 3x more softness, 3x longer-lasting freshness and 3x easier ironing, 3 lucky winners will walk away with a total of 62 grams of gold.
The new Downy Concentrate All-in-One is also friendlier to the environment containing less water and less packaging material contributing to less CO2 emissions. The new Downy product also reduces the frequency of washes due to its prolonged freshness, giving us the added value of using less product and enjoying it for longer while being kinder to the environment.
About Downy:
Downy has been providing unbeatable softness, freshness, and other fabric enhancements to countless loads of laundry for more than 60 years. The renowned Downy formula is designed to shield fabrics from
the damage of regular washing and drying while also infusing fabrics with touch-activated fragrances. The brand belongs to Procter & Gamble’s household products portfolio
