The latest Winter Homeware from REDTAG, the Middle East’s leading value-focused brand, includes soft furnishings, bundled beddings, and curated cushions that warm the living spaces and the hearts
November 08th, UAE, KSA: REDTAG, the Middle East’s favourite value fashion and homeware brand, has launched its Winter Homeware 2022 Collection. The homeware range for the cold season characterizes an element of nostalgia, utmost functionality, and the right amount of eccentricity — the perfect combination to create a winter haven to hibernate in style.
REDTAG’s drive to continually transcend the bounds of home décor has reached its another pinnacle in the new Winter homeware collection. Soft furnishings in wintry hues, layered beddings in bohemian designs, and curated cushions in tasteful textures and warm colours are made to transform living spaces into sanctuaries where you can tuck away for the season with loved ones.
“Homeware speaks for us, they reflect our ideas, moods, and feelings. They are also the hostess’s pride when entertaining guests. They must embody comfort, warmth, and companionship. That was the thought process behind the development of our Winter Homeware 2022 Collection. They are as durable as they are decorative,” explained Shehbaz Shaikh, Chief Retail Officer, REDTAG.
You can make Winter even more festive and special with feel-good cushions and luxurious throw pillows. Woven and embellished cushion covers in beige with palm tree prints are staples for quintessential Middle Eastern homes. Cushions in tea green — the colour associated with optimism, regeneration, and positivity — with pastoral-style tufted patterns can effortlessly stylize the couch. The new collection also boasts abstract, geometric and colour-blocked cushioning.
Home décor will be uplifted with the vibrant new rugs and throws. REDTAG has curated three and five-piece beddings that are easy on the pocket and heavy on lifetime value. The new collection duvets, comforters and quilts are available in colours that induce a sense of nostalgia and materials that are generous in warmth.
The tableware range promises to make the experience of sipping some hot soup on a wintry evening all the more gratifying. Highly durable plate sets and serving trays in golden wheat designs, combined with intricate tablescapes, can make for an exquisite dining experience. Adding the perfect finishing touch are the scented candles in blood orange and amber aromas, which can permeate the living spaces and invigorate the senses.
“Our Winter Homeware Collection is a perfect opportunity for us to showcase the value we swear by. Striking the right balance between functionality and aesthetics has been characteristic of our value-centric offerings. I’m confident that the new collection will warm people’s hearts, as well as their living spaces,” added Shehbaz Shaikh.
Value-centric offerings have defined REDTAG since its inception. The same strategy saw the brand launch hyper-convenience services such as ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’ as well as online purchasing in KSA. With several such first-to-market services in the Middle East and its tiered loyalty program — RT Rewards — which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region. Its contributions were acknowledged by RetailME through the ‘Most Admired Brand Campaign of the Year’ award 2021.
For more information, and to browse through REDTAG’s latest Winter Homeware Collection, please click here.
About REDTAG
A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 200 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 15 million members strong and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers. REDTAG is the RetailME award winner for the ‘Most Admired Brand Campaign of the Year’ 2021.
