ALDOverse replenishes with its NFT collection dedicated to celebrating Finer Things and Emirati culture.
25th October 2022, Dubai, UAE: Leading global fashion footwear and accessories brand, ALDO announced esteemed Emirati Endurance Horse Rider, actress and UAE Miss Universe 2021 finalist – MARWA AL HASHEMI – as the face of ALDO to launch The Finer Things Collection in the region.
The Finer Things Collection is perfect for the festive season, including standout pieces, made with rich textures, to intricate, statement-making hardware. The luxe footwear and handbags are all about the finer details, making Marwa the perfect partner for this collection, whose own personal style is a perfectly detailed match.
“Confidence means something different for everyone. I feel my best when I’m horse-riding. I like to make a statement whether I’m on a racetrack or somewhere special. I like to feel uniquely me and that’s why I appreciate the Finer things in life”, says Marwa Alhashemi.
To showcase the celebration, Marwa arrived at the Aldo Store at Mall of The Emirates, Dubai, flanked by TOP influencers, content creators, celebrities, and TV personalities wearing Finer Things collection. The launch included a unique live NFT activation in partnership with renowned celebrity artist and photographer, Waleed Shah, who created portraits inspired by fine middle-eastern touches. Portraits were minted to the ALDOverse space, making it a unique NFT collection.
Creating a party atmosphere in the store, local DJ Zaf provided music for the guests. Invitees included actress and Singer Azza Zarour, YouTuber Danyah Shafei, Leen Mohd, TV personality Rania Ali (will add more names here) celebrating with Aldo. As they enjoyed the Finer Things launch, guests were joined by performers wearing the collection, capturing its spirit of confidence. Influencers were entertained by Glitter Box, and had interview opportunities with famous radio emcee, host, and presenter Azza AlMughairy.
The footwear in The Finer Things Collection is designed with ALDO’s latest trademarked comfort technology: PILLOW WALKTM, to provide that extra dreamy cushioning, for heels that can keep up and give confidence in every stride.
The footwear and handbags feature sparkling detailed ornaments with clean, elegant silhouettes, that are luxurious for a truly sophisticated aesthetic. The collection also includes beautiful jewel tones like striking pink, and royal burgundy, as well as luxurious gold and silver in various styles: sophisticated pumps, strappy stilettos, and slingback heels that stand out with high shine finishes and embellishments, making it perfect for festivities.
About ALDO:
Founded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach.
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2010 retail stores and 78 brands on all platforms while employing over 18,500+ multicultural staff.
Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.
Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia and Asia. The brands include leading names in fashion, footwear and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot and Rituals.
Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.
