1M GCC members to date enjoy personalised rewards, experiences, and benefits
Dubai, 6 October 2022: Alshaya Group, one of the world’s leading international franchise operators, has officially launched Aura, its brand-new customer loyalty programme, in the United Arab Emirates. The innovative new scheme lets customers redeem points and unlock benefits across a uniquely wide choice of over 70 world class retail brands, with points earned in-store, restaurants and online.
The launch in UAE follows the successful launch of the programme in Qatar and Kuwait earlier this year, with the number of members already reaching over 1 million so far.
John Hadden, Chief Executive Officer, Alshaya Group said: “As we celebrate reaching 1M members of Aura, we’re proud and extremely excited to bring our new, world-class loyalty programme to our customers in the UAE- one of our largest markets. Aura is an exciting new way for us to thank them for their loyalty and let them know that they are special.
“We offer our customers the widest choice of brands and experiences to suit their different preferences. Celebrating our customers’ individuality, and rewarding them, is what Aura is all about. By bringing together all of Alshaya’s well-loved international brands into one programme, we can unlock a personalised world of rewards, experiences and benefits that is unmatched.”
Aura members can earn and redeem points across their favourite brands, access a range of personalised shopping, dining, and lifestyle experiences, and receive priority notification of promotions and sales events across a portfolio that includes H&M, American Eagle, Mothercare, Victoria’s Secret, The Cheesecake Factory, P.F. Chang’s, Shake Shack, Bath & Body Works, Boots, M·A·C, Pottery Barn, and West Elm. Members also get the chance to earn points through the brands e-commerce sites.
Aura membership is open to everyone aged 18 and above. It is free, quick, and easy to join, and members can use the Aura MENA app to track their benefits and access their rewards. Joining is as simple as downloading the app from the App Store or Google Play or registering for Aura in any participating Alshaya store or restaurant.
From fashion to beauty, home furnishings to dining, members collect points every time they spend. Points can be used for future purchases or to access experiences such as a personalised gourmet treat, a bespoke shopping experience or a pampering beauty treatment.
For every AED 10 spent, 10 points are earned on spend across all Alshaya stores and restaurants (excluding Starbucks). The more customers shop with Alshaya brands the more benefits they can unlock. With so many brands in the Aura programme, members can enjoy unmatched opportunities to earn points.
- Aura Hello is the entry point membership and is for holders of 1 to 5,999 tier points
- Aura Star is for holders of 6,000 to 23,999 tier points. Star members will earn points faster: 1.5 x than Hello
- Aura VIP, the top tier of Aura, starts with 24,000 tier points, gives access to VIP membership benefits, and earns points even faster: 2 x that of Hello
Plans are already underway to launch Aura in all Alshaya markets in the GCC and beyond with Saudi Arabia coming in the next few weeks. Aura members will be able to earn and redeem rewards wherever they shop across the GCC, as each of these markets is included in the Aura programme.
About Alshaya Group
Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers,
Alshaya Group’s portfolio extends across MENA, Turkey, and Europe, with thousands of stores, cafes, restaurants, and leisure destinations, as well as a large scale online and digital business. 
Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.
Fresh, modern, and relevant, Alshaya’s constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn and KidZania.
