New store openings to strengthen retail presence within Line Investments & Property’s expanding portfolio
Dubai, UAE: The shopping mall and management division Lulu Group International, Line Investments & Property welcomes Landmark Group, the region’s leading retail and hospitality conglomerate to Silicon Central, Dubai’s new lifestyle destination, with the opening of four flagship brands: Babyshop, Splash, Home Box and Max Fashion.
Mr. Salim MA, Director Lulu Group said, “To meet changing market and consumer needs, the Landmark Retail’s brands at Silicon Central will add convenience for residents and families with a more diverse shopping experience. Our aim is to create a vibrant hub with exceptional service levels and retail options to meet the needs of all residents and help them create memorable moments with friends and families.”
Landmark Retail brings a mixed offering of apparel, home and baby categories to the new mall. Babyshop, targeted at moms and moms-to-be, will offer a range of fashion clothing, baby basics, toys and nursery furniture in a great shopping experience. For fashion lovers, Splash will offer high-street fashion trends and Max will bring a variety of value fashion clothing, accessories and footwear. Also opening at Silicon Central is Home Box, a one-stop shop offering smart furniture and furnishings at affordable prices. 
Mr. Kabir Lumba – CEO, Landmark Retail added; “The opening of four of our flagship brands at Silicon Central is definitely a step towards expanding our retail footprint but more importantly getting closer to the customer, bringing them the best choice and value across fashion, kids, and home shopping. This opening is also significant as it further strengthens our partnership with Line Investments & Property and we wish to congratulate the team on the occasion.”
With a total of 81,500 sq m GLA and 3,500 car park spaces, Silicon Central will offer a broad mix of brands tailored to ensure shoppers’ complete satisfaction. Adding to the unique shopping experience, a diverse range of dining options will comprise 24 casual restaurants and cafes as well as 21 food court units, making it the perfect place to catch up with friends and families in an enjoyable atmosphere.
Silicon Central is considered a new landmark in Dubai, strategically positioned 12 km from the city-centre and 15 km from Dubai Airport in Dubai Silicon Oasis, the first eco sustainable district in Dubai focused on low carbon footprint, AI, and technology. Silicon Central is conveniently located near the Dubai Al Ain Road where more than 350.000 cars pass by every day and it aims to offer a host of new retail outlets to the nearby community of 400.000 people as well as students attending the universities in Academic City. The mall will be have a grand opening mid-November 2022.
Media Boilerplate: Line Investments & Property L.L.C
Line Investments & Property L.L.C, the shopping mall development and management arm of the Abu Dhabi based Lulu Group International, oversees the operations of an impressive line-up of malls in the Middle East countries & India. With extensive experience in retail business ventures across the GCC, the in-house manpower expertise take projects from concepts stage, sourcing strategic locations, design and development, as well as marketing and operating the projects in their portfolio. As leaders in the shopping mall sector offering full 360-degree retail solutions, Line Investments & Property LLC overlooks a dozen malls in various countries with numerous properties being planned in new cities and markets.
About Landmark Group
Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organisations in the Middle East and India. An international, diversified retail and hospitality conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 2,200 outlets encompassing over 30 million square feet across the Middle East, North Africa, India and Southeast Asia.
Landmark Group provides a value-driven product range for the family through its retail concepts: Centrepoint, Babyshop, Splash, Shoemart, Lifestyle, Max Fashion, Home Centre, Home Box, Emax, UAE’s first food discounter – VIVA and Styli, the Group’s first online-only fashion offering. Committed to building the future of shopping, 8 Landmark Retail brands offer a seamless omnichannel experience for customers to shop across stores, sites or apps.
As a high-volume retailer, Landmark Group operates the MENA region’s largest privately-owned logistics and distribution hub. The company has now advanced to offer 3PL Logistics services with the launch its fully automated Mega Distribution Centre at JAFZA, Dubai under the brand name of Omega Logistics.
The Group has a strong workforce of over 48,000 employees worldwide and is committed to being an employer of choice. They have been recognized as one of Asia’s and the Middle East’s top 5 Best Workplaces in 2021 by Great Place to Work®
The Group has also diversified in the leisure, food and hospitality with Landmark Leisure, Citymax Hotels, Fitness First and Foodmark, the restaurant division, which operates the Group’s own and franchise food outlets.
