The Middle East’s leading value fashion and homeware brand, REDTAG, pays homage to the untiring efforts and rugged individualism of the masses in its all-new denim collection
August 15th, Riyadh, KSA: REDTAG, the region’s favourite value fashion and homeware brand, has launched a specialized denim collection with a host of options for women, men, boys, and girls. The all-new collection pays homage to the endurance and the rugged individualism — qualities symbolized by denim through its origins.
REDTAG’s denim collection, available in classic and contemporary designs and colours, is aligned with shoppers’ growing need for functional-yet-aesthetic apparel. The collection lays emphasis on women’s fashion, in line with the brand’s continued advocacy for their rights and alignment with the broader socio-cultural evolution in the Middle East. 
“Denim was born out of necessity, to support heavy-duty workers operating in harsh conditions. So, it symbolizes endurance and the untiring efforts of the masses. Our new collection, featuring classics to contemporary options, recognizes denim’s origins as much as it reflects the latest trends. This is to say, there is something in it for everyone,” said Shehbaz Shaikh, Chief Retail Officer, REDTAG.
The highlights include ice-washed and bleach-washed jeans, available in slim-fit, straight-fit, skinny, and crop variants that can complement a range of tops. For those who yearn for crossovers, the new collection brings drawstring-waist cotton-lycra tapered jeggings that boast superior comfort. Power dressers will be flattered with checked trousers and leather options, including split-hem wrap skirts and seam-front skinny-fit leggings in solid black and eccentric light beige. The Denim Collection also panders to unique preferences such as high-waist, wide-leg, pull-on, balloon and baggy. 
Classic navy-blue plain jeans for men pay tribute to the genesis of denim. Men also have a range of matching tees, joggers, colours, and fittings to choose from. Boys can pull off a perfect rugged look with medium-wash jeans in carrot fit and plain white t-shirts. REDTAG has launched drawstring options and joggers for boys who love to dress like adults.
REDTAG has been actively expanding across the region, with hyper-convenience value propositions such as ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’. With several such first-to-market services in the Middle East and its tiered loyalty program — RT Rewards — which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region. Its contributions were recognized by Retail ME through the ‘Most Admired Brand Campaign of the Year’ award 2021.
About REDTAG
A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 200 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 15 million members strong and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers. REDTAG is the RetailME award winner for the ‘Most Admired Brand Campaign of the Year’ 2021.
