( Dubai, July 2022) UAE based Three Thirty3 is a company dedicated to the evolution of WEB3 and its impact on the creative, social and cross-cultural developments online. One of the companies’ missions is bridging the gap between blockchain technology, businesses, and artists, by developing unique strategies to establish solid presences within the NFT space – as well as community engagement.
Three Thirty3 was founded by art and web3 enthusiast, Omar Sarieddine, as an art collector himself Omar saw a lack of understanding of NFTs and art’s rapid ascension in the world of Web3. Three Thirty3 was created as a platform for artists and enterprises reluctant to enter the new market, “As with any foreign concept, many people fear the unknown. I wanted to create a safe space for people to express their brands in the best way possible in a quick changing business environment, that will serve beneficial to both parties in the long run”.
The first ever collection titled ‘Digihood’ is a tribute to the ‘spirit’ of humanity in all its forms: past, present and future, and has been created by UAE resident, award winning Brazilian artist Fabio Araujo. Araujo has long been known to bring a “global” perspectives into his style of work, from his natural ability to immerse himself fully in the cultural and history of the place he is in. A traditional artist by nature, Araujo understands the fundamentals of light, colour and composition which he implements in his digital recreations. Using the traditional art forms of renaissance painting styles, he is able to re-create pieces steeped in tradition, history and antiquity yet shimmer in the wonders of technological innovation.
Araujo added, “When the one-of-one artworks unite in an iconic global collection, we are able to appreciate the beauty and significance of our individual cultures while recognizing the common humanity that we all share – a testament to the boundless creativity and diversity of our species”.
With a notable career on the global art scene that has spanned over the last decade, Fábio’s artwork is often a reflection of his fascination with the richness of various worldwide cultures and different architectural styles. A graphic designer by profession, his work has often been featured in a myriad of publications and was invited to the world renowned ‘Jeonju International Photo Festival’ in South Korea. Fabio has curated art pieces for various notable entities, such as Nat Geo Abu Dhabi, Yas Island and Adobe.
Digihood is the first NFT drop brought to you by Three Thirty3, with more planned to drop throughout the year.
DigiHood
Collection Description
Beyond the energetic cityscapes, dramatic skylines, remote mountain villages, and serene oases that characterize the global landscape, lie centuries-old traditions, rich cultural heritage, and unique architecture that distinguishes each nation’s identity. A reflection of the diverse yet interconnected tapestry that is our world, DigiHood captures the spirit of humanity in all its forms.
Providing a window into the endless possibilities that exist beyond our everyday lives, the collection offers a glimpse into dynamic countries across the globe, highlighting the traditions, cultures, art, and history that are woven into their fabric. From the smallest villages to bustling metropolises, thought-provoking imagery provides a reflection of the stories, people, and moments in time that differentiate each corner of the world.
When the one-of-one artworks unite in an iconic global collection, we are able to appreciate the beauty and significance of our individual cultures while recognizing the common humanity that we all share – a testament to the boundless creativity and diversity of our species.
About the Artist
Dubai based Brazilian artist, Fábio Araujo, brings a global perspective to this work, with profound respect and passion for the cultural history he captures. His artwork reflects an innate understanding of light, color, and composition, revealing the hidden stories, age-old traditions, and thought-leading innovations that form the foundation of each country depicted.
With a notable career on the global art scene that has spanned over the last decade, Fábio’s artwork is often a reflection of the places he has visited. A qualified graphic designer, his work has been featured in a myriad of publications and was invited to the Jeonju International Photo Festival in South Korea. His specialist skills in Photo-retouching, Matte Paint, and Creative Artworking has seen him create art for a number of renowned individuals and brands including Yas Island, Nat Geo Abu Dhabi, and Adobe
