A partnership between Abu Dhabi Airports,
the Institut Français in the United Arab Emirates,
Print Works and JCDecaux
Abu Dhabi, June 28, 2022
The Institut Français in the United Arab Emirates – the Cultural department of the French Embassy, JCDecaux – the world’s leading OOH advertising company, Abu Dhabi Airports and Print Works are pleased to join forces once again to launch the 2nd edition of the ArtportChallenge competition!
After the success of the first edition, that was dedicated to the “mobility of the future”, the partners chose “Travel the World Through Music” as the theme for this year’s challenge. As with previous challenges, the event calls on talented photographers to submit their best photos with an opportunity for winners to exhibit them to general public. This theme pays tribute to Abu Dhabi, nominated as “Creative City of Music” by UNESCO in November 2021. Abu Dhabi is a musically vibrant city, host to major events such as Abu Dhabi Classics and is the home of prestigious institutions such as the Cultural Foundation, Berklee Abu Dhabi and Bait Al Oud.
The success of the previous season, which saw a large number of photographer submissions, inspired the partners to renew the challenge once again under the current theme of music.
For this edition, the partners invite professional & amateur photographers residing in the United Arab Emirates to represent music through photography. Candidates are encouraged to let their imagination run wild and photograph, for example, a stage, an instrument, a singer or an object embodying music, in order to capture the intensity of a musical moment and to honor the cultural dynamism of Abu Dhabi.
The call for submissions will close on August 21 st, and is open to everyone over the age of 6 living in the UAE. 6 winners will be divided into two categories: over 15 years old and under 15 years old. Winners will be announced by September 15th and will have the opportunity to have their images displayed on 64 outdoor advertising panels around the Abu Dhabi International Airport and on two giant LED screens located in the Saadiyat-Yas highway and in Al Khalidiyah respectively. They will also receive numerous prizes related to the Emirati and French culture and music.
H.E Xavier Chatel, Ambassador of France in the UAE, said: “This second edition of the Artport Challenge is a testimony to the love that the UAE and France share for culture, and especially music. We are very happy to continue this collaboration with our partners and to participate in a new edition that promises to be exciting.”
Francois Bourienne, Chief Commercial Officer at Abu Dhabi Airports said: “We are pleased to collaborate with the French Embassy, JCDecaux and Print Works to stimulate the creative minds of children and youth for them to be artistically inspired by travel and aviation.
Our goal is provide every passenger with an exceptional airport experience at Abu Dhabi International Airport as we welcome the world to Abu Dhabi, a city of arts, culture and music”
Martin Sabbagh, CEO of JCDecaux Middle-East and Africa, said: “JCDecaux is delighted to promote the second edition of the “Artport Challenge”, a unique cultural initiative turning our outdoor media into “artdoor” for the local community. The first edition was a success, with participants applying from all over the UAE, therefore we are very excited to renew this world-premiere project with our partners and provide a showcase for works of art, giving a whole new dimension to outdoor advertising.”
Jad Khoury, CEO of Print Works said: “Print Works is happy to partner with JCDecaux, Abu Dhabi Airports and the Institut français on Artportchallenge as we believe promoting art and culture is part of our company’s mission.”
Applications can be submitted online by e-mail to artportchallenge@if-uae.com by August 21, 2022. [Conditions of entry and format of the photographs].
For more information on the application process, please visit:
– www.institutfrancais-uae.com/en/artportchallenge-2022/
– Our social networks with #artportchallenge
– The call for applications document
Press contact: Darlliss Ugwonali: darlliss.ugwonali@if-uae.com/ + 971 56 539 6900
