The Flagship Smartphone Redefines Premium Mobile Photography Experience in Collaboration with ZEISS
[UAE, June 9, 2022] – vivo today announced the launch of X80 Pro, bringing users the next level of premium mobile experience with new cinematic photography features in collaboration with ZEISS. The new flagship smartphone is available now in Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait and Sultanate of Oman.
Building on vivo X series’ professional mobile photography foundations, X80 series will enhance user experience in photography and videography with its artistic cinematic mode, flagship performance, and technological innovations.
Outstanding Professional Imaging Features with ZEISS
“X80 series demonstrates vivo’s constant pursuit of user-oriented innovation and premium mobile imaging technology. In successive collaboration with ZEISS, a global leader in optics and opto-electronics, we are once again delivering excellent experiences to users who can capture memories and create quality photographs and videos with more dynamics and perspectives,” said Spark Ni, Senior Vice President and CMO of vivo.
vivo’s X80 Pro features extensive upgrades that go beyond the unmatched mobile photography experience, and, for the first time, delivers cinematic style video modes in collaboration with ZEISS. The new ZEISS Cinematic Video Bokeh feature creates oval bokeh in film-standard 2.39:1 aspect ratio, creating a widescreen cinematic lens effect that can capture highly aesthetic and expressive videos. Users can also choose regular lens video bokeh, creating portrait videos with bokeh in one tap. The bokeh effect varies to match the focal length, aperture, and shooting distance, and the bokeh balls are round, in a 16:9 regular frame.
On top of that, new effects have been added to the ZEISS Superb Portrait feature, such as ZEISS Cinematic Style Bokeh, enabling users to recreate classic Hollywood aesthetics by adding a film-like bokeh effect with a 2.39:1 widescreen aspect ratio combined with artistic long oval bokeh. The overall effects can also be enhanced with vivo’s cinematic lens simulation algorithm and a dual-camera depth-of-field technology that combines flare rendering and processing. By recognizing the highlight points, the brightest point in the picture is identified and artistic blue light trails can be created, similar to the blue streak in cinema lenses.
vivo continues to maintain its outstanding night scene effects in conjunction with the ZEISS Superb Night Camera. With upgraded features such as Pure Night View, X80 Pro is able to capture city night scenes while retaining the original look and feel of the scene. In addition, the X80 Pro supports XDR Photo that can improve clarity for backlit images and improve tones that better reflect what the human eyes can see. The XDR Photo feature can optimize the X80 Pro display capabilities through highlighting contrasting tones in photos to fully showcase the high-quality HDR effect on photos. With rear cameras on all devices having achieved compliance to ZEISS T* Coating, night scene performance remains first-rate ZEISS T* Coating that enhances light transmission and helps reduce night reflectivity such as flare and ghosting.
vivo’s X80 Pro also includes ZEISS Natural Color 2.0 aided by the series’ first AI Perception Engine to improve color accuracy and facilitate color changing and brightness during a shoot. ZEISS Natural Color can reproduce natural colors and automatically optimize both the accurate exposure and white balance. This feature upgrade includes the ability to adjust tone brightness, capturing experiences that appear more life-like, refined, and natural.
Premium Mobile Photography Experience
The X80 Pro has a 32MP front camera and a rear four-camera system with a 50MP ultra-sensing camera with GNV sensor and optical image stabilization (OIS), a 48MP wide-angle camera, a 12MP gimbal portrait camera, and an 8MP periscope camera. The 12MP gimbal portrait camera is the core upgrade that allows for video enhancement and stability, while X80 Pro’s main camera also includes an exclusively customized ultra-sensing GNV sensor to optimize reflectivity and reduce stray light paired with a High Transmittance Glass Lens for low dispersion and temperature drift to reduce glaring.
X80 series is equipped with the latest iteration of vivo’s imaging chip, the vivo V1+ chip, delivering an elevated experience to users with a built-in AI system for professional-level visual enhancement. The X80 Pro includes an added feature; the AI Video Enhancement feature that allows the device to automatically identify the right mode for the light conditions, prompting users to choose between video HDR and night mode depending on the scenario. Furthermore, the vivo V1+ chip enhances the X80 Pro visual experience in display and gaming.
Camera Panning is a new and exclusive feature that further enhances this flagship series’ dynamic capabilities with its portrait motion tracking technology, which can reduce motion blur caused by shaky hands. In addition, its Night Sports Mode allows users to take outstanding, dynamic images, as it can capture clearer photos even during extreme scenarios with its improved motion detection abilities.
Outstanding Flagship Performance
X80 Pro is configured with the Snapdragon 8 Gen 1, for efficient performance without straining battery usage. Compared to its predecessor, X80 Pro has improved CPU performance. Furthermore, it is equipped with enhanced LPDDR5 and enhanced UFS3.1 for high running and storage speed.
X80 Pro is decked with an Ultra Large Liquid Cooling Vapor Chamber that allows for maximum cooling surface area to maintain stability when using high-performance features such as large-scale games and video recording.
Designed with the consumer’s needs in mind, the new X80 Pro has significant battery upgrades that can accommodate the lifestyles of all users. The X80 Pro comes with 80W FlashCharge, and supports 50W wireless FlashCharge with a 4700 mAh large battery. With such a sizeable battery, X80 Pro can get a full charge in just 35 minutes compared to its predecessor, the X70 Pro+, in 56 minutes.
X80 Pro is equipped with enhanced privacy controls and features. Using the Screen Pinning feature, users can freeze the screen when they let others use the phone. Microphone and camera indicators, increased control in location approximation, and a privacy dashboard can be used to further control app accessibility. In addition, X80 Pro is equipped with a brand-new 3D Ultrasonic Large Fingerprint Sensor that can unlock the phone within 0.2 seconds.
Experience Immersive Gameplay
Equipped with a large X-Axis Linear Motor, supported by vivo’s self-developed vibration algorithm that allows for quiet but powerful scene-based vibration, X80 Pro introduces new upgrades enabling enjoyable and immersive gaming experiences.
X80 Pro’s response speed, referring to the start-stop time, has increased by 20% more vivid vibration for enjoyable gaming. The Dual Stereo Speaker in both models provides a Dual Stereo Speaker balanced with powerful bass to improve the overall sound effect, bringing dual speakers to X series for the first time.
Sleek Waterproof Design with Refreshing Aesthetics
Inspired by the look of professional cameras, the square and circle aesthetic that forms the lens and base is incorporated within the exterior design concept of X80 Pro, to call to mind the series’ professional photography capabilities. By encasing the lens within a circle motif, the visual design invites users to see the world through the camera and highlights ZEISS’s Professional Imaging power within.
X80 Pro is available in Cosmic Black. Cosmic Black represents the broad and profound nature of the night sky, along with the vitality and the everlasting power of the universe.
Pricing & Availability
X80 Pro (12+256G) is available at the local distributors and shops of the following markets:
- KSA for SAR 3,999
- Qatar for QAR 3,999
- UAE for AED 3,999
- Oman for OMR 419.9
- Kuwait for KWD 329.
About vivo
vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company’s core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.
While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is loved by more than 400 million users worldwide.
*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.
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