Dubai, UAE – 18 March 2022 – Samsung Gulf Electronics announced that pre-orders for the latest addition to its smart TV collection, the new Neo QLED TV are set to run from March 18th to April 4th across the UAE. Recognized by top global certification institutes for eye comfort, safety and color accuracy, the latest Neo QLED boasts significant upgrades and state-of-the-art features that represent major advances in quality and performance. From highly immersive surround sound to the latest display technologies that all together enhance your days as you work from home, and enjoy the ultimate entertainment experience with gaming and more.
Innovation is always at the forefront of everything we do at Samsung and this ensures we deliver on our promises to those we serve,” said Mustafa Sadick, Regional Director Head of Visual Display Group, Samsung Gulf Electronics. “Recently, we have seen a dramatic shift in what consumers are looking and asking for. Demands for world-class TVs have never been higher than they are today. I am very excited to be announcing the new pre-orders for our Neo QLED TVs in the UAE designed for providing the most optimized user experiences through the latest technologies. With the official launch fast approaching, the coming weeks will uncover the exquisite and we look forward to sharing this occasion with all our customers”
The Ultimate TV viewing experience
The 2022 Neo QLED offers the most enhanced picture quality ever seen before. The trend of 8K is taking over customer expectations as 8k promises better picture quality throughout. Now equipped with the latest available technology. Thanks to the Neo Quantum Processor and the advancements in picture technology and sound it delivers, 2022 Neo QLED will provide some of the most pristine images and immersive soundscapes possible. In fact, this year’s Neo Quantum Processor introduces advanced contrast mapping with BLU (back-light unit), increasing the brightness level from 12 to 14-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across 16,384 steps, quadrupled from the previous 4,096 steps.
Samsung’s 2022 Neo QLEDs feature a major upgrade with premium Infinity One Design and Object Tracking Sound Pro that ensure that the TVs look and sound incredible from every angle. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, the 2022 products will feature OTS Pro, which incorporates powerful up-firing speakers to create overhead surround sound. 2022 Neo a truly remarkable QLED also delivers Dolby Atmos experience thanks to the addition of Samsung’s new top channel speakers. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com/mena
