The festive selection celebrates the month of Ramadan with Crocs’ iconic silhouettes and an assortment of elevated Jibbitz™ charms, coming to life through an integrated campaign.
In celebration of Ramadan this year, Apparel Group Brand Crocs is launching a bespoke pre-jibbitzed capsule collection of its recognizable clogs, slides, and Jibbitz™ charms, alongside an empowering multi-channel campaign “Share the Joy”. The integrated campaign reflects Crocs’ mantra of Come As You Are by bringing to life the themes of reflection, diversity, and celebration with loved ones. The limited-edition capsule is a festive, glamorous, and sparkling take on some of the brand’s bestselling styles, offering something for the whole family to celebrate Ramadan in a comfortable, stylish, and authentically Crocs way. The 2024 Ramadan collection is an iteration of the brand’s most iconic shapes for the whole family.
Crocs has continued its partnership with London-based creative agency Stereo, and artistic collective Muslim Sisterhood to launch their bespoke Ramadan capsule collection for 2024.The campaign is the third iteration of the campaign platform ‘Share The Joy’ created in 2022, launching with a hero film that celebrates the diversity of the Muslim community and reflects Crocs’ Come As You Are mantra.
Captured by photographer Melanie Lehmann and director Fa Watkins, with an all-female supporting crew, the creative team employed an opulent but intimate art direction, focusing on candid interactions within a festive home environment. Shot on film for richness and texture, the AV combines sparkly styling and glistening hues with playful moments between the protagonists as they showcase the Crocs capsule collection.
The collection will be launched across Crocs stores across GCC, and online on www.crocsgulf.com on 1st March.
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2100+ retail stores and 85+ brands on all platforms while employing over 20,000+ multicultural staff.
Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt.
Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.
Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.
Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.
About Crocs, Inc.:
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company’s brands include Crocs and HEYDUDE, and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc.
